Texas Instruments

3 months ago

Senior Manager, Advertising Strategy & Intelligence, AI Technologies

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Lead the AI transformation for external advertising and brand marketing efforts, defining the vision, roadmap, and investment priorities for scalable adoption. Develop AI-driven advertising strategies and workflows (including personalization and intent-signal activation) and build full-funnel advertising intelligence using audience signals and performance data. Evolve attribution and measurement frameworks, and collaborate cross-functionally with marketing, agencies, IT, and digital teams to integrate AI with CDP and data warehouse requirements.

Location: Dallas

Workplace: Onsite

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Sr. Manager level

Key Responsibilities

•Define and execute an AI transformation vision and roadmap for Brand Marketing & External Channels, including AI investment priorities and a framework to scale from pilot to enterprise adoption.
•Develop AI-driven advertising strategies and workflows, serving as the central expert for AI applications and experimenting with personalization and intent-signal activation.
•Build full-funnel advertising intelligence by integrating audience signals, campaign performance data, and business outcomes into actionable recommendations and learning loops.
•Lead modern advertising measurement by evolving attribution strategy and designing measurement frameworks across all marketing touchpoints.
•Collaborate with partner organizations by translating advertising use cases into CDP configurations and data warehouse requirements, supporting platform roadmap conversations, and facilitating cross-functional working groups.

Key Requirements

•Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science, or related field.
•8+ years in advertising, marketing technology, digital marketing, or closely related areas where data and technology drive decision-making.
•Strong analytics foundation including SQL and statistical analysis, plus proficiency with measurement tools such as GA4 and BI tools.
•Experience implementing AI solutions in marketing/advertising (e.g., workflow automation, AI-first planning, advertising intelligence applications).
•In-depth understanding of centralized data warehouses and advertising/marketing automation platforms such as Campaign/Ad Managers, ABM, DSP, and CDP.

Experience:AdvertisingMarketing technologyDigital marketingData-driven decision-making

Education:Bachelor's

Skills:Cross-functional collaborationStrategic thinkingInfluencing without authorityChange managementRelationship building

Tech Stack:SQLGA4BI toolsCDPData warehouseDSPABMLLM applicationsMachine learningPredictive modelingAttribution strategy

Company Brief

Texas Instruments

Designs and manufactures semiconductors and analog chips used in industrial, automotive, personal electronics, communications, and enterprise systems. It is one of the world’s largest semiconductor companies, with a broad portfolio of embedded processing and power products.

Industry: Electronics Manufacturing

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Dallas, United States

Founded: 1930

Website LinkedIn

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Texas Instruments

3 months ago

Senior Manager, Advertising Strategy & Intelligence, AI Technologies

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: Dallas

Workplace: Onsite

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Sr. Manager level

Key Responsibilities

•Define and execute an AI transformation vision and roadmap for Brand Marketing & External Channels, including AI investment priorities and a framework to scale from pilot to enterprise adoption.
•Develop AI-driven advertising strategies and workflows, serving as the central expert for AI applications and experimenting with personalization and intent-signal activation.
•Build full-funnel advertising intelligence by integrating audience signals, campaign performance data, and business outcomes into actionable recommendations and learning loops.
•Lead modern advertising measurement by evolving attribution strategy and designing measurement frameworks across all marketing touchpoints.
•Collaborate with partner organizations by translating advertising use cases into CDP configurations and data warehouse requirements, supporting platform roadmap conversations, and facilitating cross-functional working groups.

Key Requirements

•Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science, or related field.
•8+ years in advertising, marketing technology, digital marketing, or closely related areas where data and technology drive decision-making.
•Strong analytics foundation including SQL and statistical analysis, plus proficiency with measurement tools such as GA4 and BI tools.
•Experience implementing AI solutions in marketing/advertising (e.g., workflow automation, AI-first planning, advertising intelligence applications).
•In-depth understanding of centralized data warehouses and advertising/marketing automation platforms such as Campaign/Ad Managers, ABM, DSP, and CDP.

Experience:AdvertisingMarketing technologyDigital marketingData-driven decision-making

Education:Bachelor's

Skills:Cross-functional collaborationStrategic thinkingInfluencing without authorityChange managementRelationship building

Tech Stack:SQLGA4BI toolsCDPData warehouseDSPABMLLM applicationsMachine learningPredictive modelingAttribution strategy

Company Brief

Texas Instruments

Industry: Electronics Manufacturing

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Dallas, United States

Founded: 1930

Website LinkedIn