Sr. Manager, eCommerce - UGG

Hoka
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Communication","Data-driven decision making","Problem-solving"]

Lead the China eCommerce business for UGG, steering end-to-end online strategy across 5 platforms (Tmall, JD, Douyin, RED, Mini Programs) with a balance of brand-building and commercial growth. Drive channel strategies, P&L, KPI optimization, cross-functional collaboration, and a high-performing team to deliver premium digital consumer experiences and scalable eCommerce infrastructure.

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Hoka
Hoka
3 months ago

Sr. Manager, eCommerce - UGG

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead the China eCommerce business for UGG, steering end-to-end online strategy across 5 platforms (Tmall, JD, Douyin, RED, Mini Programs) with a balance of brand-building and commercial growth. Drive channel strategies, P&L, KPI optimization, cross-functional collaboration, and a high-performing team to deliver premium digital consumer experiences and scalable eCommerce infrastructure.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own and drive UGG China eCommerce across 5 platforms, developing annual and long-term channel strategies balancing brand equity and commercial growth
  • •Lead full P&L responsibility, including sales planning, budgeting, and forecasting; define channel segmentation and growth roadmap
  • •Collaborate with cross-functional teams to align GTM strategy and omni-channel integration; identify new digital opportunities
  • •Build and lead a high-performing eCommerce team covering operations, marketing, and data functions; set KPIs and development plans
  • •Oversee agency management and vendor partnerships with clear KPIs and proactive risk management

Key Requirements

  • •5+ years of leadership experience in a senior eCommerce/online channel role with proven P&L ownership and cross-functional collaboration
  • •Strong understanding of consumer journey optimization, data-driven decision making, and content localization across major Chinese platforms
  • •Experience managing multiple online platforms (e.g., Tmall, JD, Douyin, RED, Mini Programs) and driving omnichannel growth
  • •Proven ability to build, coach, and scale a high-performing eCommerce team including operations, marketing, and IT functions
  • •Excellent stakeholder management with the ability to translate brand strategy into GTM plans and executable roadmaps
Experience:EcommerceChinaRetail
Skills:LeadershipCommunicationData-driven decision makingProblem-solving
Tech Stack:TmallJDDouyinREDMini ProgramsOMSCRMData analyticsContent management system

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website