VP, Growth

Nivoda
Anywhere
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Data-driven decision-making","Experimentation","Communication","Strategic thinking"]

Build Nivoda’s marketing function from the ground up and turn it into a predictable growth engine for a two-sided global marketplace. Own marketing strategy end to end: growth model, demand generation, positioning and product marketing, lifecycle/retention, and marketing operations. Lead and scale a global team, define measurement and experimentation with real data (CAC, payback, funnel instrumentation), localize go-to-market across key regions, and partner with Sales/Revenue to drive pipeline and revenue impact.

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Nivoda
Nivoda
2 days ago

VP, Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Build Nivoda’s marketing function from the ground up and turn it into a predictable growth engine for a two-sided global marketplace. Own marketing strategy end to end: growth model, demand generation, positioning and product marketing, lifecycle/retention, and marketing operations. Lead and scale a global team, define measurement and experimentation with real data (CAC, payback, funnel instrumentation), localize go-to-market across key regions, and partner with Sales/Revenue to drive pipeline and revenue impact.
Location: Anywhere
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own Nivoda’s marketing strategy end to end by translating company goals into a growth model, channels, programs, and headcount.
  • •Build and scale the marketing team globally, including hiring, structuring, leveling up, and creating feedback loops and systems.
  • •Drive demand generation and pipeline contribution for both sides of the marketplace (retailers needing supply and suppliers needing demand).
  • •Build the measurement layer: attribution, funnel instrumentation, CAC/payback by segment and geography, and a trusted reporting rhythm.
  • •Run marketing as a portfolio of experiments with leading indicators, quickly kill what doesn’t work, and scale what does.

Pay and Benefits

Perks:Remote WorkHealth InsurancePaid LeaveMeal AllowanceCommuter BenefitsChildcare

Key Requirements

  • •Significant experience leading B2B marketing for SMBs selling to owner-operators and small businesses.
  • •A track record of building marketing teams and functions from the ground up (hiring leadership, defining operating model, choosing stack).
  • •Deep, hands-on data and growth orientation: instrument funnels, build growth models, run experiments, and discuss CAC, payback, conversion, and cohort behavior.
  • •Demonstrated ownership of a pipeline or revenue number with evidence of what changed and the results.
  • •Full-stack breadth across performance, content, product marketing, lifecycle, and brand—and senior leadership that can operate with founders/CEO/board.
Experience:B2BMarketplacesTwo-sided marketplace
Skills:LeadershipData-driven decision-makingExperimentationCommunicationStrategic thinking
Languages:English
Tech Stack:HubSpotMixpanel

Company Brief

Nivoda
Nivoda is a B2B digital marketplace and supply‑chain platform for natural and lab‑grown diamonds, enabling jewellers and suppliers to source, reserve, track and manage inventory globally.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series C
Headquarters: London, United Kingdom
Founded: 2017
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Glassdoor: 3.4
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