Senior Demand Generation Manager

Fieldguide
San Francisco
Workplace: RemoteFull timeUSD 120,000 - 140,000 annuallyFunction: Marketing & GrowthSkills: ["Communication","Collaboration","Problem-solving","Project management","Teamwork"]

Hands-on, strategic Demand Generation Manager responsible for end-to-end demand creation across email nurture, paid search, webinars, social, and third‑party sponsorships. Leads AI-driven campaign execution, cross-functional collaboration, and biweekly performance reporting to optimize B2B SaaS growth. Focused on integrated campaigns to reach the right audience with measurable results.

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FursaFursa
Fieldguide
Fieldguide
5 months ago

Senior Demand Generation Manager

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Last checked: 4 hours agoStatus: Live

Job Summary

Hands-on, strategic Demand Generation Manager responsible for end-to-end demand creation across email nurture, paid search, webinars, social, and third‑party sponsorships. Leads AI-driven campaign execution, cross-functional collaboration, and biweekly performance reporting to optimize B2B SaaS growth. Focused on integrated campaigns to reach the right audience with measurable results.
Location: San Francisco
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own Email Nurture & Lifecycle Campaigns: Plan, execute, and optimize segmented email nurture programs and lifecycle campaigns with personalized messaging. Partner with Marketing Ops for execution, testing, and measurement.
  • •Leverage AI Across Campaign Execution: Actively use AI tools to streamline workflows, accelerate content creation, personalize messaging at scale, and continuously find smarter ways to execute across all channels
  • •Run the Webinar Program: Drive webinar promotion, logistics, and post-event follow-up to maximize lead generation and engagement.
  • •Own Paid Advertising: Plan and run paid search and LinkedIn campaigns - handling keyword management, bid strategy, ad copy, audience segmentation. Leverage AI to automate as much as possible.
  • •Report on Campaign Performance: Own biweekly performance reporting across all demand generation channels—tracking key metrics, surfacing insights, and flagging optimizations to keep campaigns performing against goals.

Pay and Benefits

Salary: USD 120,000 - 140,000 annually
Equity and Bonus:Equity
Perks:Paid Leave401kWellness StipendRemote Work

Key Requirements

  • •4–7 years of experience in B2B SaaS marketing, with a focus in demand generation, performance marketing, or lifecycle marketing.
  • •Lives and breathes AI, consistently leveraging AI tools to automate workflows, accelerate content creation, optimize campaigns, and do more with less.
  • •Proven track record building and executing email nurture programs and lifecycle campaigns end‑to‑end.
  • •Hands‑on experience managing paid search and display campaigns, including Google Ads, keyword management, and bid optimization.
  • •Strong project management skills, able to juggle multiple campaigns, coordinate cross‑functional stakeholders, and consistently hit deadlines
Experience:B2B SaaS marketingAI in marketingDemand generationLifecycle marketing
Skills:CommunicationCollaborationProblem-solvingProject managementTeamwork
Tech Stack:Google AdsLinkedInEmail marketingMarketing automationAIAnalyticsWebinars

Company Brief

Fieldguide
Provides an agentic AI platform that automates and manages end-to-end audit, advisory, and compliance engagements for CPA and consulting firms, improving efficiency, margins, and client outcomes.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Revenue: USD 1M to 5M
Growth: Growth Stage Startup
Funding: Series B
Headquarters: San Francisco, United States
Founded: 2020
Glassdoor
Glassdoor: 4.6
WebsiteLinkedInGlassdoor