Product Marketing Lead

USAA
San Antonio, Plano, Phoenix, Charlotte
Workplace: HybridFull timeUSD 143,320 - 273,930 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Strategic thinking","Analytical thinking","Stakeholder management","Independent judgment"]

Own product marketing strategy and execution for USAA’s Property & Casualty Insurance (Auto, Homeowners, Renters). Lead digital-first lifecycle planning, member research, campaign development, and analytics-driven optimization at national and regional levels. Partner with business stakeholders and cross-functional marketing teams to translate performance insights, competitive intelligence, and regulatory knowledge into profitable growth, acquisition, and engagement. Provide coaching and model safe and sound business practices across initiatives.

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FursaFursa
USAA
USAA
2 days ago

Product Marketing Lead

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Job Summary

Own product marketing strategy and execution for USAA’s Property & Casualty Insurance (Auto, Homeowners, Renters). Lead digital-first lifecycle planning, member research, campaign development, and analytics-driven optimization at national and regional levels. Partner with business stakeholders and cross-functional marketing teams to translate performance insights, competitive intelligence, and regulatory knowledge into profitable growth, acquisition, and engagement. Provide coaching and model safe and sound business practices across initiatives.
Location: San Antonio, Plano, Phoenix, Charlotte
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead digital-first marketing lifecycle planning including strategy, member research, direct response marketing, agency management, creative development, analytics, and performance management.
  • •Develop and implement marketing plans and campaigns to deepen relationships with existing members and acquire new members.
  • •Provide input on marketing budget allocations across products and channels to deliver sustainable growth at efficient cost per account.
  • •Lead development of the digital acquisition experience, drive new ways of working, and use storytelling to drive alignment and adoption of change.
  • •Model safe and sound business practices, manage risks in line with risk and compliance requirements, and coach/train team members.

Pay and Benefits

Salary: USD 143,320 - 273,930 annually
Perks:Health InsuranceDentalVision401kPensionLife InsurancePaid LeaveParental LeaveAdoption AssistanceWellness StipendVolunteer Hours

Key Requirements

  • •Bachelor's degree (or 4 years of relevant education and/or experience).
  • •8 years of relevant financial services experience with hands-on conversion channel experience (e.g., Paid Search, Affiliates, Direct Mail).
  • •Proven product marketing proficiency: growth objectives, marketing plans, performance reporting, and driving incremental growth.
  • •Strong business acumen and ability to analyze data to support marketing decisions and stakeholder alignment.
  • •Knowledge of consumer product laws/rules and marketing data analytics; ability to translate insights into actionable strategies.
Experience:8+ yearsFinancial servicesInsuranceDigital marketingPaid SearchDirect mailAffiliatesAgile
Education:Bachelor's
Skills:CommunicationStrategic thinkingAnalytical thinkingStakeholder managementIndependent judgment

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

USAA
Provides insurance, banking, investment, and financial services to U.S. military members, veterans, and their families. Best known for auto, home, life insurance, and member-focused digital banking products.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Antonio, United States
Founded: 1922
WebsiteLinkedIn