Principal Product Marketing Manager, Photoshop

Adobe Systems
San Francisco, San Jose, Seattle, Los Angeles
Workplace: OnsiteFull timeUSD 145,400 - 261,150 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Written communication","Verbal communication","Cross-functional collaboration","Mentoring","Problem solving"]

Lead global, customer-facing product and feature releases for Photoshop within the Creative Cloud portfolio, shaping how Photoshop and Firefly come together for AI-powered growth. Own strategy from early customer research through roadmap influence and scaled outbound marketing. Drive go-to-market execution, customer journey improvements, and data-driven campaign performance, partnering with cross-functional teams and presenting results to senior leadership.

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Adobe Systems
Adobe Systems
2 days ago

Principal Product Marketing Manager, Photoshop

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead global, customer-facing product and feature releases for Photoshop within the Creative Cloud portfolio, shaping how Photoshop and Firefly come together for AI-powered growth. Own strategy from early customer research through roadmap influence and scaled outbound marketing. Drive go-to-market execution, customer journey improvements, and data-driven campaign performance, partnering with cross-functional teams and presenting results to senior leadership.
Location: San Francisco, San Jose, Seattle, Los Angeles
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Set goals and strategy for product marketing releases and initiatives aligned to Adobe’s strategic goals.
  • •Conduct market research to identify trends, customer needs, and competitive landscape and translate insights into strategy.
  • •Define and communicate unique value propositions and messaging for how Photoshop and Firefly work together across audiences and Creative Cloud.
  • •Lead go-to-market execution for new launches, including positioning, informing pricing, and promotional activities.
  • •Develop and optimize marketing campaigns using data and analytics, map customer journeys, and influence senior leadership decisions.

Pay and Benefits

Salary: USD 145,400 - 261,150 annually

Key Requirements

  • •10+ years of experience in product marketing, marketing, or a related field.
  • •BA/BS degree in Marketing or Business (or 10+ years of experience or equivalent practical experience).
  • •Hands-on experience with Photoshop or other digital imaging tools and familiarity with the GenAI landscape.
  • •Proven track record launching technically complex products and leading cross-functional teams.
  • •Ability to thrive in ambiguity and rapidly evolving matrixed environments with strong written and verbal communication skills.
Experience:10+ yearsGenAICreative industryProduct marketing
Education:Bachelor's in Marketing or Business
Skills:Written communicationVerbal communicationCross-functional collaborationMentoringProblem solving
Tech Stack:PhotoshopFireflyCreative CloudAIGenAIAdobe Firefly

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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