Product Marketing Manager, Global Transfers

Own the go-to-market for global transfers, shaping positioning, messaging, launch sequencing, and corridor-by-corridor planning. Deeply understand senders and their motivations through research, quant and qual, then turn existing users into habitual transfer senders via lifecycle, performance, and product sequencing. Build marketing triggers beyond rate-and-offer tactics, deploy budgets across channels, and measure incrementality and repeat behavior.