Paid Social Specialist
Oura
London
Workplace: HybridFull timeFunction: Data Science & Machine LearningExperience: 2+ yearsSkills: ["Detail-oriented","Highly organized","Data analysis","Collaboration","Performance optimization"]Own and optimize paid social campaigns to drive efficient customer acquisition. Build, launch, and continuously improve campaigns across Meta, TikTok, and other platforms (including Reddit, Pinterest, and Snapchat), managing targeting, budgets, creative trafficking, and daily/weekly optimizations. Lead structured creative and audience testing, ensure accurate tracking (pixels, CAPI, events, catalog hygiene), and deliver performance reporting using metrics like CTR, CVR, CAC, spend pacing, and advanced measurement (Brand Lift Studies, MMM, Incrementality).

