Social Media Strategist

Ogilvy
Miami
Workplace: HybridFull timeFunction: Communications, PR & CommunityExperience: 6-8 yearsSkills: ["Collaboration","Strategic thinking","Communication","Stakeholder management","Mentorship"]

Translate overarching campaign objectives into actionable social plans, building content strategies using audience insights, competitive analysis, and social listening. Own KPI and reporting frameworks for campaign social components, partnering with data strategists to optimize continuously. Conduct ongoing research into platform best practices and audience behaviors, and analyze performance to refine tactics. Present strategies and results to internal stakeholders and clients, while mentoring junior team members.

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Ogilvy
Ogilvy
19 hours ago

Social Media Strategist

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Job Summary

Translate overarching campaign objectives into actionable social plans, building content strategies using audience insights, competitive analysis, and social listening. Own KPI and reporting frameworks for campaign social components, partnering with data strategists to optimize continuously. Conduct ongoing research into platform best practices and audience behaviors, and analyze performance to refine tactics. Present strategies and results to internal stakeholders and clients, while mentoring junior team members.
Location: Miami
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Translate overarching campaigns into strategically sound social media plans.
  • •Develop social content strategies using audience insights, competitive analysis, industry trends, and social listening.
  • •Create social briefs for the creative team.
  • •Establish measurable KPIs and reporting frameworks, translating data into actionable insights for optimization.
  • •Continuously research platform best practices and analyze performance data to evolve content strategy and engagement tactics.

Key Requirements

  • •Minimum 6-8 years of progressive experience in social media strategy.
  • •Expert knowledge of algorithms and best practices for platforms including Instagram, TikTok, Facebook, and Pinterest (and emerging platforms).
  • •Experience managing influencer marketing campaigns and overseeing community management.
  • •Proven ability to develop and drive content strategy, including video, photography, and high-level copywriting aligned with brand voice.
  • •Experience presenting strategies, performance insights, and recommendations to senior clients and internal stakeholders.
Experience:6-8 yearsSocial mediaInfluencer marketing
Skills:CollaborationStrategic thinkingCommunicationStakeholder managementMentorship
Languages:English
Tech Stack:InstagramTikTokFacebookPinterestBrandwatch

Company Brief

Ogilvy
Global advertising, marketing, and public relations agency offering brand strategy, creative services, digital marketing, media planning, and customer experience solutions for multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 1948
WebsiteLinkedIn