Regional Marketing Manager, APAC (HK)

Allianz
Hong Kong
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Stakeholder management","Analytical thinking","Data-driven decision-making","Messaging localization","Performance optimization"]

Own APAC regional B2B marketing across Hong Kong, Taiwan, and South Korea, localizing and transcreating content to drive pipeline growth. Lead integrated multi-channel demand generation and insight-led digital activation, manage paid and ABM programs, and nurture MQLs using marketing automation. Partner with sales for attribution using Salesforce analytics, optimize performance via GA4 tracking, and engage senior decision-makers through webinars and industry events.

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Allianz
Allianz
1 day ago

Regional Marketing Manager, APAC (HK)

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Job Summary

Own APAC regional B2B marketing across Hong Kong, Taiwan, and South Korea, localizing and transcreating content to drive pipeline growth. Lead integrated multi-channel demand generation and insight-led digital activation, manage paid and ABM programs, and nurture MQLs using marketing automation. Partner with sales for attribution using Salesforce analytics, optimize performance via GA4 tracking, and engage senior decision-makers through webinars and industry events.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Localize and manage regional marketing content and assets for Hong Kong, Taiwan, and South Korea with compliance and brand consistency.
  • •Transcreate messaging in partnership with local sales teams and agencies to ensure relevance for financial/risk concepts.
  • •Lead cross-market APAC campaigns tailored to country-specific industries, economic conditions, and customer needs.
  • •Develop and execute integrated multi-channel B2B demand generation, including insight-led digital assets and interactive tools.
  • •Manage digital acquisition and ABM programs, track performance and attribution in Salesforce/analytics tools, and align with sales on pipeline outcomes.

Key Requirements

  • •Bachelor’s degree in Marketing, Finance, Economics, or a related field.
  • •More than 10 years of proven experience in B2B demand generation, growth marketing, or lead acquisition; FinTech/commercial insurance/corporate financial services preferred.
  • •Native/professional fluency in English and either Cantonese or Mandarin.
  • •Proficiency with marketing automation (Marketo) and CRM (Salesforce).
  • •Hands-on paid digital campaigns experience (e.g., LinkedIn, Google) plus GA4 attribution and marketing performance reporting.
Experience:10+ yearsB2B marketingFinTechCommercial insuranceCorporate financial services
Education:Bachelor's in Marketing, Finance, Economics (or related field)
Skills:Stakeholder managementAnalytical thinkingData-driven decision-makingMessaging localizationPerformance optimization
Languages:EnglishCantoneseMandarin
Tech Stack:MarketoSalesforceGoogle Analytics 4 (GA4)LinkedInGoogleAI powered toolsEmail nurtureABM platformsIntent data tools

Company Brief

Allianz
Global insurance and financial services group offering property-casualty insurance, life and health insurance, asset management, and corporate risk solutions to individuals, businesses, and institutions across more than 70 countries.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Munich, Germany
Founded: 1890
WebsiteLinkedIn