Senior Lead - Global Creator Marketing

On Holding
London, Zurich
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Strategic leadership","Innovation","Cross-functional collaboration","Presenting","Attention to detail","Organization"]

Build and execute a global Creator Marketing strategy to strengthen On’s brand community. Lead a team of Specialists to source, brief, and direct creators for both organic and paid social, using a commissioning framework and a “speed of culture” approach to emerging platforms and subcultures. Define KPIs across brand equity, engagement, and conversion, optimize creator selection and spend using performance data, and align cross-functional stakeholders on creative standards and execution.

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On Holding
On Holding
3 days ago

Senior Lead - Global Creator Marketing

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Last checked: 3 hours agoStatus: Live

Job Summary

Build and execute a global Creator Marketing strategy to strengthen On’s brand community. Lead a team of Specialists to source, brief, and direct creators for both organic and paid social, using a commissioning framework and a “speed of culture” approach to emerging platforms and subcultures. Define KPIs across brand equity, engagement, and conversion, optimize creator selection and spend using performance data, and align cross-functional stakeholders on creative standards and execution.
Location: London, Zurich
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Build and implement a cohesive Creator strategy for sourcing, briefing, and directing creators producing on-brand assets for organic and paid teams.
  • •Lead and inspire a team of Specialists, setting vision and working closely to bring it to life.
  • •Establish a commissioning framework for diverse creators, defining content pillars and themes across verticals to build On’s premium brand identity.
  • •Monitor culture and platform shifts to identify emerging creators and mobilize quickly to capitalize on timely moments.
  • •Define KPIs for creator initiatives, analyze performance data to optimize spend, creator selection, and creator support for paid media outcomes.

Key Requirements

  • •10+ years in creator and influencer marketing, social media, or cultural marketing, with 3+ years leading high-performing teams across locations.
  • •Deep understanding of what drives shareability online and strong platform mechanics knowledge (TikTok, Instagram, YouTube, and emerging channels).
  • •Impeccable attention to detail and confidence presenting ideas cross-functionally to senior leadership.
  • •Experience working with creators and shaping ideas collaboratively while knowing when to give creators creative autonomy.
  • •Proven ability to develop and scale creator-led initiatives and partner with agencies/platforms to brief, source, and measure creator partners.
Skills:Strategic leadershipInnovationCross-functional collaborationPresentingAttention to detailOrganization
Tech Stack:TikTokInstagramYouTube

Company Brief

On Holding
Designs, manufactures, and sells performance running shoes, apparel, and accessories under the On brand. Combines Swiss engineering and innovation with lifestyle design to serve runners and athletes globally through retail and direct-to-consumer channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 2010
Glassdoor
Glassdoor: 4.0
WebsiteLinkedIn