Associate Director, Paid Search

Lead the Paid Search team and own SEM strategy, execution, and ongoing optimization across search and social campaigns. Manage the end-to-end campaign workflow—setup, activation, performance monitoring, and troubleshooting—while collaborating with platform partners and staying current on product updates and industry best practices. Oversee budgets, bids, keyword work, ad copy/ad group creation, trafficking quality control, and reporting/strategic recommendations to support client goals.