Associate Director, Paid Search

Dotdash Meredith
New York
Workplace: HybridFull timeUSD 100,000 - 120,000 annuallyFunction: Executive & General ManagementExperience: 5-6 yearsEducation: bachelorsSkills: ["Leadership","Collaboration","Communication","Multitasking","Analytical thinking"]

Lead the Paid Search team and own SEM strategy, execution, and ongoing optimization across search and social campaigns. Manage the end-to-end campaign workflow—setup, activation, performance monitoring, and troubleshooting—while collaborating with platform partners and staying current on product updates and industry best practices. Oversee budgets, bids, keyword work, ad copy/ad group creation, trafficking quality control, and reporting/strategic recommendations to support client goals.

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Dotdash Meredith
Dotdash Meredith
1 month ago

Associate Director, Paid Search

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 days agoStatus: Live

Job Summary

Lead the Paid Search team and own SEM strategy, execution, and ongoing optimization across search and social campaigns. Manage the end-to-end campaign workflow—setup, activation, performance monitoring, and troubleshooting—while collaborating with platform partners and staying current on product updates and industry best practices. Oversee budgets, bids, keyword work, ad copy/ad group creation, trafficking quality control, and reporting/strategic recommendations to support client goals.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Lead the Paid Search team and oversee strategy, execution, and optimization for all SEM campaigns.
  • •Manage end-to-end campaign process including setup, activation, performance monitoring, and ongoing optimization.
  • •Manage day-to-day search marketing and social campaigns across platforms such as Google and Bing, including bids, budgets, keyword lists, and ad copy/ad groups.
  • •Perform quality control on trafficking creative assets and ad tags using third-party ad server tools.
  • •Leverage technology platforms for reporting and strategic recommendations, stay current on platform changes and best practices, and collaborate across digital departments.
Travel: Low travel

Pay and Benefits

Salary: USD 100,000 - 120,000 annually
Perks:Health InsuranceDentalVisionPaid Leave401kLife InsurancePaid Holidays

Key Requirements

  • •Bachelor’s degree in Business, Communications, Marketing, or related field (or equivalent relevant work experience).
  • •5-6+ years of proven experience in paid search with success collaborating cross-functionally to develop integrated digital strategies.
  • •3+ years of people management experience.
  • •Strong proficiency with Google Ads, Bing Ads, and Google Analytics.
  • •Experience with pixel/tag implementation for campaign setup, attribution, and troubleshooting.
Experience:5-6 years
Education:Bachelor's in Business, Communications, Marketing
Skills:LeadershipCollaborationCommunicationMultitaskingAnalytical thinking
Tech Stack:Google AdsBing AdsGoogle AnalyticsSEMPixel/tagAd servers

Company Brief

Dotdash Meredith
Dotdash Meredith is a major digital and print media company producing lifestyle, entertainment, and news content across numerous brands and platforms, combining Dotdash's digital expertise with Meredith's legacy publishing portfolio following their 2021 merger.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2021
WebsiteLinkedIn