College Marketing Representative, Nashville - The Orchard

Sony Music
Nashville
Workplace: OnsitePart timeFunction: Marketing & GrowthSkills: ["Communication","Writing","Teamwork"]

Act as a campus-based marketing advocate for The Orchard, promoting artists via events, social content, and influencer partnerships. Lead listening events and campus activations, build relationships with student organizations and local media, and report on campaign outcomes while developing hands-on music marketing experience in a part-time role.

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Sony Music
Sony Music
2 months ago

College Marketing Representative, Nashville - The Orchard

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Last checked: 8 hours agoStatus: Live

Job Summary

Act as a campus-based marketing advocate for The Orchard, promoting artists via events, social content, and influencer partnerships. Lead listening events and campus activations, build relationships with student organizations and local media, and report on campaign outcomes while developing hands-on music marketing experience in a part-time role.
Location: Nashville
Workplace: Onsite
Employment Type: Part time
Job Function: Marketing & Growth

Key Responsibilities

  • •Organically create awareness of The Orchard’s artists by cultivating authentic relationships with key campus and local influencers including college radio, student organizations, newspapers, and community media to unlock opportunities for reviews, radio plays, interviews, and standout exposure.
  • •Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists
  • •Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
  • •Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
  • •Research & attend local and campus events that will best facilitate the promotion of our artists
  • •Attend our artists' shows to hand out promotional tools and get feedback from fans

Key Requirements

  • •You are an Undergraduate Student currently enrolled in a 4 year university in Nashville with a minimum of 2 years left prior to graduation.
  • •You are able to manage your own hours and be accountable for the work assigned to you.
  • •You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing.
  • •You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, X, and YouTube.
  • •You have availability of 20 hours per week
Experience:Music
Skills:CommunicationWritingTeamwork
Languages:English

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor