Consumer Marketing Manager, Japan

OpenAI
Tokyo
Full timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Communication","Collaboration","Stakeholder management","Cross-functional influence"]

Lead local consumer marketing in Japan by developing and executing market-specific plans that align with global priorities. Own full-funnel programs to grow users and weekly active users while improving activation, repeat usage, retention, advocacy, and sentiment. Serve as a Japan market expert, translating cultural and media insights into resonant narratives and integrated campaigns. Manage agencies, creators, and production partners and coordinate cross-functional teams to deliver measurable impact.

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FursaFursa
OpenAI
OpenAI
2 days ago

Consumer Marketing Manager, Japan

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead local consumer marketing in Japan by developing and executing market-specific plans that align with global priorities. Own full-funnel programs to grow users and weekly active users while improving activation, repeat usage, retention, advocacy, and sentiment. Serve as a Japan market expert, translating cultural and media insights into resonant narratives and integrated campaigns. Manage agencies, creators, and production partners and coordinate cross-functional teams to deliver measurable impact.
Location: Tokyo
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute Japan-specific consumer marketing plans aligned with global priorities.
  • •Drive full-funnel initiatives to grow users/weekly active users and improve activation, repeat usage, retention, advocacy, and sentiment.
  • •Bring insights into Japanese culture, consumer behavior, and media dynamics to inform strategy and execution.
  • •Manage and collaborate with local agencies, creators, and production partners to deliver culturally authentic campaigns and content.
  • •Partner with product marketing, communications, partnerships, and regional leadership to deliver integrated programs with clear impact.

Key Requirements

  • •7+ years of marketing experience delivering high-impact consumer campaigns with measurable user or usage growth in Japan.
  • •Deep understanding of Japanese consumer culture, local media, and marketing ecosystems.
  • •Ability to build and execute integrated marketing plans across brand, digital, influencer/creator, and partner channels.
  • •Comfort operating at both strategic and hands-on execution levels in a fast-paced, ambiguous environment.
  • •Strong communication and collaboration skills to influence stakeholders across functions and geographies.
Experience:7+ yearsMarketingConsumer marketing
Skills:CommunicationCollaborationStakeholder managementCross-functional influence

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor