Lifecycle Marketing Lead

Directive
Irvine, Austin, Atlanta, Los Angeles, New York, Detroit, Chicago
Workplace: RemoteFull timeUSD 100,000 - 120,000 annuallyFunction: Marketing & GrowthSkills: ["Leadership","Client-facing communication","Commercial instincts","Problem-solving","Operating in ambiguity"]

Build and lead a new Lifecycle Marketing practice across eCommerce and B2B/SaaS, shaping strategy and delivery from the ground up. Architect end-to-end customer journeys, segmentation, trigger logic, and experimentation, then deliver hands-on client work connecting lifecycle activity to pipeline, revenue, retention, and expansion. Serve as a player-coach, develop the team, and help scope and pitch Lifecycle Marketing engagements using leading marketing platforms and CRM data.

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Directive
Directive
1 day ago

Lifecycle Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Build and lead a new Lifecycle Marketing practice across eCommerce and B2B/SaaS, shaping strategy and delivery from the ground up. Architect end-to-end customer journeys, segmentation, trigger logic, and experimentation, then deliver hands-on client work connecting lifecycle activity to pipeline, revenue, retention, and expansion. Serve as a player-coach, develop the team, and help scope and pitch Lifecycle Marketing engagements using leading marketing platforms and CRM data.
Location: Irvine, Austin, Atlanta, Los Angeles, New York, Detroit, Chicago
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Help establish Directive’s approach to Lifecycle Marketing across both eCommerce and Service/SaaS client models.
  • •Architect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
  • •Develop segmentation strategies and testing roadmaps, and establish measurement frameworks tied to meaningful business outcomes.
  • •Provide hands-on client delivery alongside the team, not only strategy leadership.
  • •Build the Lifecycle Marketing practice: refine methodology and offerings, and mentor/develop the team as the practice grows.

Pay and Benefits

Salary: USD 100,000 - 120,000 annually
Perks:Health InsuranceDentalVisionDisabilityLife Insurance401kRemote WorkPaid LeaveParental LeavePaid Holidays

Key Requirements

  • •6+ years of experience across lifecycle marketing, CRM, marketing automation, retention, or related disciplines.
  • •Hands-on experience architecting lifecycle programs from scratch (not only optimizing existing programs).
  • •Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.
  • •Working expertise in at least two major lifecycle/marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive.
  • •Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful business outcomes.
Experience:B2BSaaSECommerceMarketing automationCRMRevOpsAgency or consulting
Skills:LeadershipClient-facing communicationCommercial instinctsProblem-solvingOperating in ambiguity
Tech Stack:HubSpotSalesforceSalesforce Marketing CloudPardotKlaviyoMarketoAttentiveSMSSAPOracleNetSuiteEpicorInforZoomSlackCRMMarketing automationERP

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
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