Regional Brand Ambassador

Pernod Ricard
Nairobi
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-3 yearsSkills: ["Communication","Presentation","Independence","Teamwork","Relationship management","Training","Market feedback","Stakeholder management"]

Champion premium Pernod Ricard brands across Classic and third-party markets by building brand presence, training distributors/retailers/consumers, and supporting regional trade marketing activations. Plan tastings and promotional events, track activation performance, and gather market feedback to inform marketing and product strategy. Serve as brand liaison across markets and influencers, align activities with global brand guidelines, and collaborate with internal teams to maximize ROI.

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Pernod Ricard
Pernod Ricard
2 days ago

Regional Brand Ambassador

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Last checked: 4 hours agoStatus: Live

Job Summary

Champion premium Pernod Ricard brands across Classic and third-party markets by building brand presence, training distributors/retailers/consumers, and supporting regional trade marketing activations. Plan tastings and promotional events, track activation performance, and gather market feedback to inform marketing and product strategy. Serve as brand liaison across markets and influencers, align activities with global brand guidelines, and collaborate with internal teams to maximize ROI.
Location: Nairobi
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop in-depth knowledge of the premium brand portfolio to communicate product features and benefits.
  • •Educate and update key stakeholders; provide training and product education to distributors, retailers, and consumers.
  • •Support execution of the regional trade marketing strategy and monitor activation performance by brand/market/channel.
  • •Plan and execute promotional events, tastings, and brand activations to enhance visibility and drive sales.
  • •Act as primary brand ambassador and liaison between the brand and brand influencers, while coordinating internal and social media activities.
Travel: Medium travel

Key Requirements

  • •2-3 years of experience in a similar role in the FMCG industry is preferred.
  • •Strong knowledge of the local alcohol market in Africa.
  • •Excellent communication and presentation skills.
  • •Ability to work independently and as part of a team.
  • •Must be fluent in English, with willingness to travel within the assigned region.
Experience:2-3 yearsFMCGAlcohol marketAfrica
Skills:CommunicationPresentationIndependenceTeamworkRelationship managementTrainingMarket feedbackStakeholder management
Languages:English

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn