Head of Retailer Product Marketing

Faire
San Francisco
Workplace: HybridFull timeUSD 208,000 - 286,000 annuallyFunction: Marketing & GrowthSkills: ["Leadership","Communication","Strategic thinking","Problem-solving","Data-driven decision making"]

Lead retailer product marketing to simplify Faire for retailers, drive share of wallet, and shape go-to-market for complex retailer products. Build and guide a high-impact PMM team, partner across Product, Revenue, Growth Marketing, and Ops, and use data and AI to validate positioning and accelerate launches.

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FursaFursa
Faire
Faire
2 months ago

Head of Retailer Product Marketing

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Lead retailer product marketing to simplify Faire for retailers, drive share of wallet, and shape go-to-market for complex retailer products. Build and guide a high-impact PMM team, partner across Product, Revenue, Growth Marketing, and Ops, and use data and AI to validate positioning and accelerate launches.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own a sharp, consistent retailer narrative: set the strategy for how Faire communicates each core value prop, how those props reinforce each other to grow share of wallet, and when to message which products across the retailer lifecycle
  • •Lead the 'Opening Soon' initiative, our motion to acquire retailers opening new stores, and grow both the volume we acquire and how well we convert them
  • •Own go-to-market for complex retailer products end to end: positioning, messaging, and multi-channel execution
  • •Lead and develop a team of PMM ICs, setting direction, allocating work, and coaching them to own launches end to end
  • •Partner with Product, Revenue, Growth Marketing, and Ops leaders, getting involved upstream to shape roadmaps through customer insight
  • •Design and run research, quantitative and qualitative, to validate positioning, sharpen messaging, and measure GTM impact
  • •Model AI adoption for the team and help them find real ways to use AI to sharpen and speed up their work

Pay and Benefits

Salary: USD 208,000 - 286,000 annually
Equity and Bonus:Equity
Perks:Equity

Key Requirements

  • •Experience managing and developing product marketing ICs across career stages, knowing when to get close to the work and when to step back.
Experience:Retail
Skills:LeadershipCommunicationStrategic thinkingProblem-solvingData-driven decision making
Languages:English
Tech Stack:AIMachine learningData analytics

Company Brief

Faire
Operates a wholesale marketplace connecting independent retailers with emerging and established brands, providing ordering, logistics, and payment solutions to help small businesses discover and stock unique products.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn