Senior Communications Manager

Xero
Auckland
Workplace: HybridFull timeFunction: Communications, PR & CommunitySkills: ["Collaboration","Storytelling","Reputation management","Strategic thinking","Stakeholder management"]

Shape and deliver strategic regional communications across New Zealand, elevating Xero’s local brand and strengthening connections with accounting partners, small businesses, and media stakeholders. Translate commercial initiatives and local insights into compelling narratives, drive local thought leadership with executive partners, and ensure alignment with overarching business priorities. Lead PR campaigns, refine strategies using communications analytics, and manage reputation while collaborating across corporate communications, PR, government relations, and internal engagement teams.

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FursaFursa
Xero
Xero
1 day ago

Senior Communications Manager

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Last checked: 7 hours agoStatus: Live

Job Summary

Shape and deliver strategic regional communications across New Zealand, elevating Xero’s local brand and strengthening connections with accounting partners, small businesses, and media stakeholders. Translate commercial initiatives and local insights into compelling narratives, drive local thought leadership with executive partners, and ensure alignment with overarching business priorities. Lead PR campaigns, refine strategies using communications analytics, and manage reputation while collaborating across corporate communications, PR, government relations, and internal engagement teams.
Location: Auckland
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Deliver targeted public relations and regional communications campaigns tailored to the New Zealand market
  • •Partner with local executive leadership to elevate thought leadership, policy commentary, and industry storytelling
  • •Refine communications strategies and use analytics tools to evaluate communications impact
  • •Manage reputation
  • •Partner with NZ executive leaders, local go-to-market teams, and global communications peers to align localised stories with business priorities

Key Requirements

  • •Proven expertise crafting strategic regional communications programs and managing media relations across New Zealand
  • •Ability to translate complex business, financial, or technology topics into compelling stories for local audiences
  • •Experience advising senior regional leaders and executive stakeholders on sensitive communications
  • •Collaboration mindset across cross-functional marketing, legal, and regional operational teams
  • •Deep familiarity with local media landscapes, regional digital channels, and modern communications measurement frameworks
Experience:MarketingPublic relations
Skills:CollaborationStorytellingReputation managementStrategic thinkingStakeholder management
Tech Stack:Analytics tools

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn