Channel Partner Marketing Manager

Distro
United States
Workplace: OnsiteFull timeUSD 90,000 - 90,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Strategic thinking","Collaboration","Project management","Written communication","Analytical mindset"]

Develop and execute channel partner marketing strategies to recruit, onboard, enable, and engage partners while driving co-branded campaigns and joint demand generation. Create partner toolkits and sales enablement materials, collaborate across Partnerships, Sales, Product Marketing, Demand Gen, and Marketing Ops, and manage partner launches such as webinars, marketplace campaigns, and sales sequences. Measure performance, optimize programs using partner feedback and data, and stay current on B2B SaaS and partner marketing best practices.

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FursaFursa
Distro
Distro
1 day ago

Channel Partner Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live
Reposted: similar role first listed 4 weeks ago

Job Summary

Develop and execute channel partner marketing strategies to recruit, onboard, enable, and engage partners while driving co-branded campaigns and joint demand generation. Create partner toolkits and sales enablement materials, collaborate across Partnerships, Sales, Product Marketing, Demand Gen, and Marketing Ops, and manage partner launches such as webinars, marketplace campaigns, and sales sequences. Measure performance, optimize programs using partner feedback and data, and stay current on B2B SaaS and partner marketing best practices.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute channel partner marketing strategies across recruitment, onboarding, enablement, engagement, and joint demand generation.
  • •Create and manage co-branded marketing campaigns, partner toolkits, sales enablement materials, and partner-facing communications.
  • •Collaborate cross-functionally to align partner marketing programs with business goals and go-to-market priorities.
  • •Support partner launches and initiatives including marketplace campaigns, webinars, sales sequences, and product promotions.
  • •Track and report partner campaign performance, using data and feedback to optimize programs and improve pipeline influence.

Pay and Benefits

Salary: USD 90,000 annually

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
  • •5+ years of marketing experience with channel/partner marketing and demand generation experience.
  • •Experience developing and executing integrated marketing campaigns tied to demand generation, engagement, pipeline, or revenue.
  • •Strong understanding of partner ecosystems, co-marketing programs, indirect sales models, and partner enablement.
  • •Ability to create partner-facing assets (campaign kits, enablement materials, newsletters, presentations, webinars, and go-to-market resources).
Experience:5+ yearsB2B SaaSHR technologyDemand generationIndirect salesPartner marketing
Education:Bachelor's in Marketing, Communications, Business, or a related field
Skills:Strategic thinkingCollaborationProject managementWritten communicationAnalytical mindset
Tech Stack:SalesforceHubSpotWrikeSeismicCRMMarketing automationProject management toolsReporting toolsMicrosoft OfficeOutlookTeamsExcelWordPowerPoint

Company Brief

Distro
Provides a SaaS platform to simplify app distribution and release management, helping developers and teams build, share, and deploy mobile and web app builds to testers and stores.
Industry: Developer Tools
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