Senior Marketing Manager, Search and App - Europe

Deliveroo
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Team coaching","Collaboration","Data-driven decision-making","Commercial thinking"]

Own paid search and app growth across Europe, driving customer acquisition, reactivations, and subscriptions. Lead and develop a team of search and app specialists while managing multi-market budgets. Scale AI and automation across bidding, creative production, measurement, and anomaly detection to improve efficiency. Build and test measurement, attribution, and bidding models with Data Science and partner teams across Brand, Growth, Product, Finance, and regional GMs.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Deliveroo
Deliveroo
1 day ago

Senior Marketing Manager, Search and App - Europe

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own paid search and app growth across Europe, driving customer acquisition, reactivations, and subscriptions. Lead and develop a team of search and app specialists while managing multi-market budgets. Scale AI and automation across bidding, creative production, measurement, and anomaly detection to improve efficiency. Build and test measurement, attribution, and bidding models with Data Science and partner teams across Brand, Growth, Product, Finance, and regional GMs.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the strategy, execution, and performance of paid search and app marketing across France, Italy, and Belgium to meet customer acquisition, reactivation, and subscription targets.
  • •Coach, lead, and develop a team of paid search and app specialists to build channel capability as the business scales.
  • •Champion AI and automation by scaling AI tools and automated solutions across bidding, creative production, measurement, and anomaly detection.
  • •Manage multi-market budgets dynamically, reallocating spend based on performance data, competitor movement, and market shifts.
  • •Partner with Data Science, Engineering, and Analytics to build, refine, and test measurement, attribution, and bidding models.

Key Requirements

  • •Proven performance marketing leadership experience leading large-scale paid search and app growth with measurable ROI in a consumer or marketplace environment.
  • •Experience building, managing, and developing high-performing performance marketing specialists.
  • •Practical experience using AI tools and automation (or strong commitment to rapidly adopting them) to improve channel efficiency and decision-making.
  • •Strong ability to influence and collaborate across functional teams (e.g., Data Science, Product, Finance, regional GMs) without direct line authority.
  • •Fluency with performance data, experimentation, attribution models, and translating analytics into commercial recommendations.
Experience:Performance marketingConsumerMarketplace
Skills:LeadershipTeam coachingCollaborationData-driven decision-makingCommercial thinking
Tech Stack:Paid searchApp marketingAIAutomationBiddingCreative productionMeasurementAttributionAnomaly detectionGoogleAppleAndroid

Company Brief

Deliveroo
Deliveroo is a multinational online food and grocery delivery marketplace connecting consumers, restaurants, retailers and riders via its app and platform, operating across multiple countries with fast local delivery and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Unicorn (USD 1B+)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2013
Glassdoor
Glassdoor: 3.4
WebsiteLinkedInGlassdoor