Tonal

1 month ago

Lead Product Marketing Manager, Healthcare

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead the product go-to-market strategy for healthcare-focused initiatives, shaping positioning and messaging for healthcare buyers, and collaborating with sales, product, and clinical teams to drive growth. Own GTM execution, partnering with e-commerce and demand teams to build websites and assets, while informing roadmap priorities through market insights and KPI tracking.

Location: Austin, San Francisco, New York, Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead the Tonal sales and marketing entry into the healthcare channel.
•Own go-to-market strategy for healthcare-focused products and initiatives.
•Develop compelling positioning, messaging, and value propositions tailored to healthcare buyers and stakeholders.
•Partner with sales to create trade show, field sales, sales journey, nurture and enablement materials, playbooks, and competitive insights that drive pipeline and conversion.
•Partner with the E-commerce team to build a compelling Tonal Healthcare website and assets to tell the story and drive and capture demand.

Pay and Benefits

Salary: USD 151,000 - 195,000 annually

Key Requirements

•8+ years of product marketing experience in healthcare, health tech, or a related industry.

Experience:8+ yearsHealthcareDigital healthHealth techConsumer technology

Skills:CommunicationCollaborationProblem-solvingLeadership

Tech Stack:HIPAAFHIRHL7

Company Brief

Tonal

Designs and sells a connected home strength-training system combining digital weight hardware, personalized coaching, and AI-driven workouts. Tonal offers subscription-based fitness programming, performance tracking, and guided resistance training for at-home users.

Industry: Fitness

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: San Francisco, United States

Founded: 2015

Website LinkedIn

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Tonal

1 month ago

Lead Product Marketing Manager, Healthcare

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Austin, San Francisco, New York, Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead the Tonal sales and marketing entry into the healthcare channel.
•Own go-to-market strategy for healthcare-focused products and initiatives.
•Develop compelling positioning, messaging, and value propositions tailored to healthcare buyers and stakeholders.
•Partner with sales to create trade show, field sales, sales journey, nurture and enablement materials, playbooks, and competitive insights that drive pipeline and conversion.
•Partner with the E-commerce team to build a compelling Tonal Healthcare website and assets to tell the story and drive and capture demand.

Pay and Benefits

Salary: USD 151,000 - 195,000 annually

Key Requirements

•8+ years of product marketing experience in healthcare, health tech, or a related industry.

Experience:8+ yearsHealthcareDigital healthHealth techConsumer technology

Skills:CommunicationCollaborationProblem-solvingLeadership

Tech Stack:HIPAAFHIRHL7

Company Brief

Tonal

Industry: Fitness

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: San Francisco, United States

Founded: 2015

Website LinkedIn