Product Operations Manager - PICO Store

ByteDance
San Jose
Workplace: OnsiteFull timeFunction: Business OperationsEducation: bachelorsSkills: ["Cross-functional leadership","Project management","Data-driven decision-making","Experimentation mindset","Strategic curation"]

Own and grow the PICO Store’s entertainment content distribution across channels like Feed, Store, Browser, and Push. Use data-driven traffic strategy to improve discoverability, conversion, and conversion efficiency across China and global markets. Plan high-impact campaigns and Discord community initiatives, partner with Product and Data on experimentation and analytics, and lead cross-functional execution to scale global app and content launches and ongoing engagement.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
ByteDance
ByteDance
1 month ago

Product Operations Manager - PICO Store

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 30 days agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own and grow the PICO Store’s entertainment content distribution across channels like Feed, Store, Browser, and Push. Use data-driven traffic strategy to improve discoverability, conversion, and conversion efficiency across China and global markets. Plan high-impact campaigns and Discord community initiatives, partner with Product and Data on experimentation and analytics, and lead cross-functional execution to scale global app and content launches and ongoing engagement.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Define and execute apps & content traffic strategy across PICO eco service channels (Feed, Store, Browser, Push), including optimization of homepage layout and featured sections.
  • •Use data-driven logic to enhance app discoverability and user reach across China and global markets; refine store displays based on user behavior and platform goals.
  • •Design and launch campaigns to drive engagement and retention, including online multiplayer events, limited-time challenges, and UGC programs.
  • •Support Discord initiatives (community challenges and social events) to strengthen developer-user engagement and platform stickiness.
  • •Partner with Product, Content Operations, Developer Operations, Legal, and Data to test store features/tools and align on analytics frameworks, reporting dashboards, and experimentation pipelines.

Key Requirements

  • •Bachelor’s degree or higher.
  • •5+ years of experience in App Store Operations, Advertising Traffic Strategy, Organic Traffic Strategies, Content Operations, or related roles in tech/media.
  • •Proven track record in traffic distribution strategy, placement management, A/B testing, and analyzing user behavior to drive operational improvements.
  • •Proven experience managing full content lifecycle for games, apps, or video platforms, including onboarding, global launches, post-release updates, and long-term retention.
  • •Expertise in global project management and cross-functional leadership, synchronizing with EMEA and APAC teams to deliver in fast-evolving environments.
Experience:TechnologyMedia industryGamingContent distributionApp distributionXR
Education:Bachelor's
Skills:Cross-functional leadershipProject managementData-driven decision-makingExperimentation mindsetStrategic curation
Tech Stack:A/B testingAnalytics dashboardsExperimentation pipelinesMetadataCreative assetsDiscord

Company Brief

ByteDance
Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Beijing, China
Founded: 2012
WebsiteLinkedIn