Adobe Systems

6 days ago

Principal Product Marketing Manager - GenStudio for Performance Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Own the positioning and messaging strategy for GenStudio for Performance Marketing, translating customer insight into compelling narratives and go-to-market execution. Lead ICP and customer story development, define success metrics, and partner with Product, Design, Sales, and exec leadership to sharpen differentiation through win/loss analysis and competitive intelligence. Build sales enablement assets, run training/QBRs, support enterprise deals, and measure pipeline impact across channels.

Location: San Jose, San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own competitive positioning and develop messaging that connects product capability to business outcomes for performance marketers.
•Drive segmentation and ICP work, define customer success metrics and activation criteria, and validate customer pain through interviews and data.
•Build sales enablement assets including collateral, pitch decks, and battle cards; run training sessions and QBRs; support enterprise deals with tailored messaging.
•Execute go-to-market campaigns and align messaging across email, web, events, social, and product touchpoints.
•Conduct win/loss analysis and competitive intelligence to sharpen differentiation and measure pipeline impact.

Pay and Benefits

Salary: USD 145,400 - 261,150 annually

Key Requirements

•12+ years in B2B product marketing, including 10+ years driving positioning, messaging, and GTM strategy (not just campaign execution).
•Proven ability to influence product direction based on market signals.
•Track record shipping positioning that drove measurable outcomes (deals won or pipeline lifted).
•Experience in or adjacent to marketing technology, performance marketing tools, or B2B SaaS.
•Comfort with data—reading dashboards, testing messaging, and making decisions based on evidence.

Experience:12+ yearsB2B marketingMarketing technologyPerformance marketingB2B SaaS

Skills:Intellectual honestyDirect communicationStrategic flexibilityCustomer empathyCross-functional partnership

Tech Stack:GenStudioAdobe FireflyCreative CloudAdobe Experience PlatformAdobe Experience Manager

Company Brief

Adobe Systems

Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Jose, United States

Founded: 1982

Glassdoor: 4.0

Website LinkedIn Glassdoor

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Adobe Systems

6 days ago

Principal Product Marketing Manager - GenStudio for Performance Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Location: San Jose, San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own competitive positioning and develop messaging that connects product capability to business outcomes for performance marketers.
•Drive segmentation and ICP work, define customer success metrics and activation criteria, and validate customer pain through interviews and data.
•Build sales enablement assets including collateral, pitch decks, and battle cards; run training sessions and QBRs; support enterprise deals with tailored messaging.
•Execute go-to-market campaigns and align messaging across email, web, events, social, and product touchpoints.
•Conduct win/loss analysis and competitive intelligence to sharpen differentiation and measure pipeline impact.

Pay and Benefits

Salary: USD 145,400 - 261,150 annually

Key Requirements

•12+ years in B2B product marketing, including 10+ years driving positioning, messaging, and GTM strategy (not just campaign execution).
•Proven ability to influence product direction based on market signals.
•Track record shipping positioning that drove measurable outcomes (deals won or pipeline lifted).
•Experience in or adjacent to marketing technology, performance marketing tools, or B2B SaaS.
•Comfort with data—reading dashboards, testing messaging, and making decisions based on evidence.

Experience:12+ yearsB2B marketingMarketing technologyPerformance marketingB2B SaaS

Skills:Intellectual honestyDirect communicationStrategic flexibilityCustomer empathyCross-functional partnership

Tech Stack:GenStudioAdobe FireflyCreative CloudAdobe Experience PlatformAdobe Experience Manager

Company Brief

Adobe Systems

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Jose, United States

Founded: 1982

Glassdoor: 4.0

Website LinkedIn Glassdoor