TikTok Shop - Category Strategist Lead, Electronics (Thailand)

TikTok
Bangkok
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical mindset","Risk identification","Cross-functional collaboration","Structured problem-solving","Project planning"]

Lead strategy and performance for TikTok Shop’s Electronics cluster, driving growth across commercial, operational, and competitive levers to increase market share and GMV. You’ll manage a small team of Category Strategists, translate goals into executable plans, and develop local go-to-market and merchandise strategies. Partner with the data team to build operational indices, dashboards, and data-driven insights that improve category performance and decision-making.

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FursaFursa
TikTok
TikTok
1 day ago

TikTok Shop - Category Strategist Lead, Electronics (Thailand)

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead strategy and performance for TikTok Shop’s Electronics cluster, driving growth across commercial, operational, and competitive levers to increase market share and GMV. You’ll manage a small team of Category Strategists, translate goals into executable plans, and develop local go-to-market and merchandise strategies. Partner with the data team to build operational indices, dashboards, and data-driven insights that improve category performance and decision-making.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Drive strategy and performance for the Electronics cluster to increase market share and GMV.
  • •Lead a small team of Category Strategists, providing direction and coaching to deliver strategic initiatives.
  • •Translate goals into executable plans, including budget planning, go-to-market strategy, and seller/brand growth and merchandise strategy for the local market.
  • •Build and monitor operational indices and partner with the data team to optimize data products and deliver reporting/dashboarding and ad-hoc insights.
  • •Identify risks and streamline business efficiencies; implement and manage important merchant strategies and support cross-team initiatives with data-informed decisions.

Key Requirements

  • •Bachelor’s degree or above.
  • •5+ years of experience in e-commerce, category management, operations, and/or strategy planning.
  • •2+ years of team management experience.
  • •Strong analytical mindset with experience using key performance metrics for data-driven decisions.
  • •Ability to work across and influence cross-functional teams.
Experience:5+ yearsE-commerce
Education:Bachelor's
Skills:Analytical mindsetRisk identificationCross-functional collaborationStructured problem-solvingProject planning
Languages:EnglishThai

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn