Senior Marketing Insights Analyst

Paddle
Toronto
Workplace: RemoteFull timeCAD 110,775 - 144,299 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Data-driven decision-making","Stakeholder management","Communication","Analytical thinking"]

Own marketing performance narratives and decision-ready insights for channel owners and marketing leadership. Build forecasting, scenario modeling, benchmarking, and recommendations that guide quarterly and annual budget allocation. Maintain revenue attribution practice, interpret multi-touch and pipeline contribution data, and validate results with incrementality tests. Partner with GTM data layer stakeholders using Snowflake and dbt, and measure end-to-end buyer journeys across HubSpot and Salesforce.

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FursaFursa
Paddle
Paddle
4 days ago

Senior Marketing Insights Analyst

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Last checked: 12 hours agoStatus: Live

Job Summary

Own marketing performance narratives and decision-ready insights for channel owners and marketing leadership. Build forecasting, scenario modeling, benchmarking, and recommendations that guide quarterly and annual budget allocation. Maintain revenue attribution practice, interpret multi-touch and pipeline contribution data, and validate results with incrementality tests. Partner with GTM data layer stakeholders using Snowflake and dbt, and measure end-to-end buyer journeys across HubSpot and Salesforce.
Location: Toronto
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own marketing performance narratives by defining key questions and delivering decision-ready insights on a regular cadence.
  • •Shape marketing budget allocation with forecasting, scenario modeling, benchmarking, and clear investment recommendations.
  • •Maintain and evolve revenue attribution practices, interpreting multi-touch and pipeline contribution data as an authority on drivers of pipeline and revenue.
  • •Design and run incrementality tests to validate insights beyond attribution and improve confidence in each method.
  • •Analyze the buyer journey across HubSpot and Salesforce, lead post-mortems, and translate findings into changes for targeting, spend, and creative.

Pay and Benefits

Salary: CAD 110,775 - 144,299 annually
Perks:Paid LeaveLearning Budget

Key Requirements

  • •8+ years of experience in marketing analytics or marketing operations, ideally in B2B SaaS with ownership of measurement or attribution strategy.
  • •Hands-on experience with a B2B attribution platform (e.g., Deamdata), and CRM/marketing automation tools (e.g., HubSpot and Salesforce).
  • •Solid SQL skills to join, aggregate, and sanity-check data across warehouse tables and review dbt models confidently.
  • •Deep judgment on marketing measurement, including multi-touch attribution limits and when to use incrementality testing or experiments.
  • •Ability to translate complex data into plain-language recommendations and manage stakeholders effectively.
Experience:8+ yearsB2B SaaS
Skills:Data-driven decision-makingStakeholder managementCommunicationAnalytical thinking
Tech Stack:SQLDbtSnowflakeHubSpotSalesforceDeamdataOmniLookerTableauGTM data layerMulti-touch attribution

Company Brief

Paddle
Paddle is a merchant-of-record platform that handles payments, billing, taxes, fraud and compliance for SaaS and digital product companies, enabling sellers to manage global commerce and subscriptions through a single payments infrastructure.
Industry: Fintech Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: London, United Kingdom
Founded: 2012
Glassdoor
Glassdoor: 3.3
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