Head of Integrated Marketing

Astra Tech
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Cross-functional collaboration","Data-driven decision-making","Strategic planning","Stakeholder management"]

Own planning and execution of integrated, omnichannel campaigns across the Astra Tech & Botim ecosystem, orchestrating paid, owned, and earned channels to drive awareness, acquisition, and engagement for 150M+ users. Lead media and performance strategy, build the marketing calendar engine, manage agency partners and budgets, and ensure end-to-end campaign delivery. Establish measurement frameworks, dashboards, and KPIs, continuously test and optimize for ROI while coordinating lifecycle and retention marketing with cross-functional teams.

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FursaFursa
Astra Tech
Astra Tech
1 week ago

Head of Integrated Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own planning and execution of integrated, omnichannel campaigns across the Astra Tech & Botim ecosystem, orchestrating paid, owned, and earned channels to drive awareness, acquisition, and engagement for 150M+ users. Lead media and performance strategy, build the marketing calendar engine, manage agency partners and budgets, and ensure end-to-end campaign delivery. Establish measurement frameworks, dashboards, and KPIs, continuously test and optimize for ROI while coordinating lifecycle and retention marketing with cross-functional teams.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Plan and orchestrate integrated, omnichannel campaigns across the ecosystem.
  • •Build and manage the marketing calendar across products and markets.
  • •Define and optimize media strategy across paid, owned, and earned channels for efficiency and reach.
  • •Manage media and creative agency partners, budgets, and resources across campaigns.
  • •Establish measurement frameworks, dashboards, and KPIs; continuously test, learn, and optimize to improve ROI and drive acquisition, engagement, and retention.

Key Requirements

  • •8–10 years of experience in integrated, campaign, or performance marketing within consumer technology, fintech, or digital platforms.
  • •Proven track record planning and delivering omnichannel campaigns at scale.
  • •Strong command of media strategy across paid, owned, and earned channels.
  • •Experience managing agencies, budgets, and measurement frameworks.
  • •Data-driven approach to campaign performance and ROI; exposure to emerging markets and digital financial services is highly valued.
Experience:Consumer technologyFintechDigital platformsOmnichannel marketingPerformance marketing
Skills:LeadershipCross-functional collaborationData-driven decision-makingStrategic planningStakeholder management

Company Brief

Astra Tech
UAE-based technology company offering technology solutions and systems integration services, focusing on IT infrastructure, security systems, and smart building / automation solutions for commercial and residential clients.
Industry: Professional Services
Headquarters: United Arab Emirates
Website