TikTok Ads Product Strategy & Operations Manager, Branding

TikTok
Singapore
Full timeFunction: Business OperationsSkills: ["Data sensitivity","Logical thinking","Project management","Communication","Cross-cultural collaboration"]

Own branded ads product strategy and operational planning for TikTok’s Global Business Solutions group. Partner with sales, marketing, product, and client operations to translate market and client marketing pain points into product solutions, GTM plans, and market education. Conduct market research and feedback loops to drive product optimization, while building brand methodologies, scalable metric systems, and business analysis mechanisms to support revenue targets.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Ads Product Strategy & Operations Manager, Branding

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Last checked: 28 minutes agoStatus: Live

Job Summary

Own branded ads product strategy and operational planning for TikTok’s Global Business Solutions group. Partner with sales, marketing, product, and client operations to translate market and client marketing pain points into product solutions, GTM plans, and market education. Conduct market research and feedback loops to drive product optimization, while building brand methodologies, scalable metric systems, and business analysis mechanisms to support revenue targets.
Location: Singapore
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Develop branded ads product strategies, define business priorities, and formulate operational strategies aligned to business objectives.
  • •Collaborate with teams to understand market clients’ needs, goals, and marketing pain points and deliver corresponding product solutions.
  • •Conduct market research and collect product feedback, partnering with product teams to drive product optimization.
  • •Partner with sales, marketing, product, and client operations teams to advance product GTM and market education to achieve revenue targets.
  • •Build brand methodologies, establish metric systems, and create scalable mechanisms for business analysis and monitoring.

Key Requirements

  • •3+ years of experience in overseas or international brand product operations, media strategy, market research, or consulting.
  • •Strong familiarity with overseas culture, brand communication, and consumer behavior.
  • •Experience with mainstream internet products such as brand advertising, auction-based advertising, and creative ecosystems; hands-on internet platform advertising preferred.
  • •Strong data sensitivity and logical thinking to independently analyze business and product opportunities.
  • •Solid project management skills to lead complex cross-country communications and present outcomes effectively; cross-country market project experience preferred.
Experience:Internet advertisingDigital mediaInternational markets
Skills:Data sensitivityLogical thinkingProject managementCommunicationCross-cultural collaboration
Languages:English

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn