Head of Demand Generation - Remote

Zyte
Texas
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Communication","Cross-functional collaboration","Analytical rigor","Leadership","Commercial awareness"]

Own demand generation across paid, organic, and email channels to drive qualified pipeline across Zyte API (self-serve PLG) and Zyte API Enterprise/Zyte Data (sales-led). Lead end-to-end programs, measure pipeline and revenue impact with clear reporting, and manage forecasting and budget allocation. Build and coach a small demand gen team, align closely with Sales, BDR, Developer Relations, Content, and Revenue Operations to optimize messaging and handoffs.

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FursaFursa
Zyte
Zyte
22 hours ago

Head of Demand Generation - Remote

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Last checked: 6 hours agoStatus: Live

Job Summary

Own demand generation across paid, organic, and email channels to drive qualified pipeline across Zyte API (self-serve PLG) and Zyte API Enterprise/Zyte Data (sales-led). Lead end-to-end programs, measure pipeline and revenue impact with clear reporting, and manage forecasting and budget allocation. Build and coach a small demand gen team, align closely with Sales, BDR, Developer Relations, Content, and Revenue Operations to optimize messaging and handoffs.
Location: Texas
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own demand generation strategy across paid, organic, and email channels to drive qualified pipeline across Zyte API and Zyte Enterprise products.
  • •Define, track, and report pipeline and revenue metrics (e.g., MQLs, SQLs, conversion rates, CAC, ROI) to the CMO and senior leadership.
  • •Manage and forecast the demand generation budget, allocating spend to highest-performing channels and programs per funnel.
  • •Hire, coach, and develop a small team of demand gen marketers.
  • •Build and optimize marketing-to-sales handoff for enterprise motions (lead scoring, routing, follow-up) and coordinate ABM/outbound support with Sales and BDRs.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •8+ years in demand generation, growth marketing, or revenue marketing, including at least 2 years in a management role.
  • •Build and scale demand generation across self-serve/PLG and enterprise funnels, ideally including ABM.
  • •Strong hands-on expertise in Google PPC and SEO, with interest or working knowledge of AEO.
  • •Expertise with pipeline and funnel metrics, tying marketing activity to revenue outcomes by funnel.
  • •Experience partnering with Sales/BDR on messaging, lead handoff, ABM, and outbound support.
Experience:SaaSPaaS
Skills:CommunicationCross-functional collaborationAnalytical rigorLeadershipCommercial awareness
Tech Stack:Google PPCSEOAEOA/B testingMarketing automationCRM integrationAnalytics toolsLead scoringMarketing technology stack

Company Brief

Zyte
Provides web data extraction and intelligence solutions, offering a cloud-based scraping platform, managed data services, and APIs to help businesses collect, structure, and integrate web data at scale for analytics and automation.
Industry: Data Infrastructure
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2010
WebsiteLinkedIn