Associate, Brand Media

Discover Financial
Richmond, Virginia, New York, Chicago
Full timeUSD 74,200 - 84,700 annuallyFunction: Marketing & GrowthExperience: 1+ yearsEducation: bachelorsSkills: ["Evidence-based marketing","Curiosity","Flexibility","Communication","Project prioritization"]

Own paid media strategy and activation for Capital One’s Brand and assigned lines of business, serving as an internal subject matter expert. Partner with Brand Strategy, Advertising, Sponsorships, Social, and Marketing & Analysis teams to build integrated campaigns across video, print, audio, digital, social, and OOH. Execute and maintain media plans, manage budgets and authorizations, evaluate research to shape paid media tactics, and track performance against key metrics with agency partners.

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Discover Financial
Discover Financial
5 days ago

Associate, Brand Media

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live
Reposted: similar role first listed 4 days ago

Job Summary

Own paid media strategy and activation for Capital One’s Brand and assigned lines of business, serving as an internal subject matter expert. Partner with Brand Strategy, Advertising, Sponsorships, Social, and Marketing & Analysis teams to build integrated campaigns across video, print, audio, digital, social, and OOH. Execute and maintain media plans, manage budgets and authorizations, evaluate research to shape paid media tactics, and track performance against key metrics with agency partners.
Location: Richmond, Virginia, New York, Chicago
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Collaborate with Brand Strategy, Advertising, Sponsorships, Social, and Marketing & Analysis teams to develop integrated marketing campaigns
  • •Support Brand, product and Sponsorship campaigns across mass media channels including video, print, audio, digital, social and OOH
  • •Develop paid media plans using new and traditional channels in unique ways and align them to Brand objectives
  • •Evaluate research and craft paid media strategies and tactics to address business objectives
  • •Manage paid media plan execution, budgets, reconciliation/reporting, and track key performance metrics; manage agency partners

Pay and Benefits

Salary: USD 74,200 - 84,700 annually

Key Requirements

  • •Bachelor’s Degree or Military Experience
  • •At least 1 year of experience in paid media, advertising or marketing
  • •Experience managing paid media campaign budgets
  • •General understanding of media principles, planning and buying functions
  • •Experience with media tools including MRI, Simmons, Scarborough, Nielsen, and comScore
Experience:1+ yearsFinancial services
Education:Bachelor's
Skills:Evidence-based marketingCuriosityFlexibilityCommunicationProject prioritization
Tech Stack:MRISimmonsScarboroughNielsenComScore

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn