Senior Content Marketing Strategist

Payoneer
Gurugram
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Clarity","Structured writing","Strategic tradeoffs","Collaboration","Tone/credibility judgment"]

Own and evolve Payoneer’s core website and platform messaging, translating complex fintech, payments, pricing, compliance workflows, and capabilities into clear, benefit-led narratives. Partner with Product Marketing, Web, Growth, Design, Analytics, Legal, and senior stakeholders to sharpen ICP positioning, conversion-focused copy, and brand voice. Lead copy for launches, pricing updates, landing pages, and GTM-aligned email/sales narratives while iterating based on CRO and user behavior.

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FursaFursa
Payoneer
Payoneer
15 hours ago

Senior Content Marketing Strategist

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Last checked: 6 hours agoStatus: Live

Job Summary

Own and evolve Payoneer’s core website and platform messaging, translating complex fintech, payments, pricing, compliance workflows, and capabilities into clear, benefit-led narratives. Partner with Product Marketing, Web, Growth, Design, Analytics, Legal, and senior stakeholders to sharpen ICP positioning, conversion-focused copy, and brand voice. Lead copy for launches, pricing updates, landing pages, and GTM-aligned email/sales narratives while iterating based on CRO and user behavior.
Location: Gurugram
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and evolve core website messaging across homepage, product pages, corridor pages, pricing, and conversion flows
  • •Translate complex fintech and payments workflows into clear, benefit-led narratives without oversimplifying
  • •Partner with Product Marketing to define positioning and tailor messaging for key offerings and ICPs across regions
  • •Write and refine conversion-intent homepage narratives, hero copy, section hierarchy, and CTAs; iterate with CRO/analytics teams
  • •Lead website copy for product launches, feature releases, and pricing/packaging updates, including landing pages and supporting email/sales narratives

Key Requirements

  • •6 to 10+ years writing for B2B SaaS or fintech products with complex workflows
  • •Strong understanding of SaaS/fintech buying journeys and decision-maker psychology
  • •Ability to write crisp conversion copy and long-form explanatory content
  • •Experience collaborating with designers, product marketers, and senior stakeholders to shape high-impact website narratives
  • •Exceptional clarity of thought and structured writing skills
Experience:6+ yearsB2B SaaSFintechPaymentsCROExperimentationSEO
Skills:ClarityStructured writingStrategic tradeoffsCollaborationTone/credibility judgment
Languages:English

Company Brief

Payoneer
Provides cross-border payments and financial services platform enabling businesses and professionals to send, receive, and manage international payments, multi-currency accounts, and working capital solutions to support global commerce.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2005
WebsiteLinkedIn