Staff Experience Designer

Instacart
United States
Workplace: RemoteFull timeUSD 194,000 - 246,000 annuallyFunction: Design (Product/UX/UI/Visual)Experience: 15+ yearsSkills: ["Communication","Structured storytelling","Mentoring","Collaboration","Decision-making"]

Lead end-to-end experience design for Instacart’s core online grocery journey, creating personalized, multi-step workflows across app surfaces and emerging AI/agentic conversational modalities. Own experience frameworks, content hierarchy and information architecture, and craft narratives, naming, and value propositions that strengthen customer habits and loyalty. Partner closely with Product, Engineering, Marketing, Brand, Data Science, and Research, while mentoring teams to raise the bar for experience-led thinking.

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FursaFursa
Instacart
Instacart
1 month ago

Staff Experience Designer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Lead end-to-end experience design for Instacart’s core online grocery journey, creating personalized, multi-step workflows across app surfaces and emerging AI/agentic conversational modalities. Own experience frameworks, content hierarchy and information architecture, and craft narratives, naming, and value propositions that strengthen customer habits and loyalty. Partner closely with Product, Engineering, Marketing, Brand, Data Science, and Research, while mentoring teams to raise the bar for experience-led thinking.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Sr. Manager level

Key Responsibilities

  • •Drive and lead personalized consumer experiences across the core Instacart grocery journey to build household routines and value.
  • •Lead end-to-end experience design briefs across all surfaces and modalities, including agentic interfaces.
  • •Craft narratives, naming, and value propositions, and create strategy artifacts (docs, flows, storyboards, decks) to socialize ideas.
  • •Define and own experience frameworks mapping key journeys (e.g., first 3 orders, repeat patterns, subscription adoption, household management).
  • •Shape content, hierarchy, and information architecture; codify experiential principles and translate them into scalable patterns and interaction rules.

Pay and Benefits

Salary: USD 194,000 - 246,000 annually
Equity and Bonus:Equity
Perks:Equity

Key Requirements

  • •15+ years designing consumer-facing digital products and experiences across web and mobile, with a portfolio showing complex, multi-step journeys and end-to-end flows (including marketing channels).
  • •Strong experience across at least two design languages (e.g., content design, UX/product design, visual design, design strategy, design research) and collaboration across the others.
  • •Demonstrated ability to direct multiple design disciplines through clear briefs, concept iteration, testing, executive reviews, and feature launches.
  • •Track record creating continuity and cohesion with exceptional design-system attention to detail.
  • •Fluency in Google Slides and Figma (with interest in generative tools such as Claude Code, Loveable, Cursor, and ChatGPT).
Experience:15+ yearsE-commerceGroceryMarketplacesCPGMembership
Skills:CommunicationStructured storytellingMentoringCollaborationDecision-making
Languages:En
Tech Stack:FigmaGoogle SlidesClaude CodeLoveableCursorChatGPTAI-assisted prototyping

Company Brief

Instacart
Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn