1 day ago

Product Marketing Manager (Shop Ads, Commerce)- Global Business Solutions- UK and Benelux

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Own go-to-market strategy and product adoption for TikTok advertising solutions using a vertical-first approach across the GBS region. Plan and deliver in-market activations, translate market and client insights into scalable recommendations, and drive cross-functional alignment with Sales and Product teams. Lead sales education and product enablement, run pilots and innovation tests, and use data-driven feedback to improve operational excellence and accelerate incremental revenue growth.

Location: London

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own go-to-market strategy and product adoption for TikTok advertising solutions with a vertical-first lens.
•Design and execute in-market activations and programs to accelerate product adoption and revenue growth.
•Serve as the in-market product expert by partnering with Sales to understand client pain points and vertical needs.
•Collaborate with Sales, Product, and PMMs to develop vertical strategies, narratives, and solution packages.
•Develop sales education strategy, lead pilots/tests, and turn data and feedback into actionable insights and scaled learnings.

Key Requirements

•Proven experience in product marketing or client solutions within digital advertising, tech, or media.
•Strong data acumen to translate data into insights, identify opportunities, and inform strategic decisions.
•Proven ability to simplify, focus, and prioritise go-to-market efforts for maximum business impact.
•Excellent storytelling, presentation, and stakeholder management skills.
•Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments.

Skills:Self-motivationPrioritisationCommunicationInfluencing stakeholdersCross-functional agility

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

1 day ago

Product Marketing Manager (Shop Ads, Commerce)- Global Business Solutions- UK and Benelux

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: London

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own go-to-market strategy and product adoption for TikTok advertising solutions with a vertical-first lens.
•Design and execute in-market activations and programs to accelerate product adoption and revenue growth.
•Serve as the in-market product expert by partnering with Sales to understand client pain points and vertical needs.
•Collaborate with Sales, Product, and PMMs to develop vertical strategies, narratives, and solution packages.
•Develop sales education strategy, lead pilots/tests, and turn data and feedback into actionable insights and scaled learnings.

Key Requirements

•Proven experience in product marketing or client solutions within digital advertising, tech, or media.
•Strong data acumen to translate data into insights, identify opportunities, and inform strategic decisions.
•Proven ability to simplify, focus, and prioritise go-to-market efforts for maximum business impact.
•Excellent storytelling, presentation, and stakeholder management skills.
•Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments.

Skills:Self-motivationPrioritisationCommunicationInfluencing stakeholdersCross-functional agility

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn