Media and Digital Manager

The Kraft Heinz Company
Germany
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Collaboration","Communication","Stakeholder management","Problem-solving"]

Lead day-to-day media and digital implementation for EPDM, with a Germany-first focus, in collaboration with Carat and Kitchen. Drive cross-market productivity, develop media briefs, audit EPDM markets, and advance AI-powered test-and-learn initiatives while aligning with broader Marketing & PODs strategies.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
The Kraft Heinz Company
The Kraft Heinz Company
4 months ago

Media and Digital Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 1 day agoStatus: Live

Job Summary

Lead day-to-day media and digital implementation for EPDM, with a Germany-first focus, in collaboration with Carat and Kitchen. Drive cross-market productivity, develop media briefs, audit EPDM markets, and advance AI-powered test-and-learn initiatives while aligning with broader Marketing & PODs strategies.
Location: Germany
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead day-to-day media and digital implementation with local marketing teams (excluding UK), working closely with Carat and Kitchen; focus on Germany as a priority market.
  • •Manage productivity across EPDM markets through collaboration with internal and external stakeholders.
  • •Support development of media briefs for Germany, BLX and Nordics.
  • •Lead the audit process across EPDM markets, with primary focus on Germany.
  • •Work with Kitchen & Carat teams on always-on social activity (Smartly).

Key Requirements

  • •Minimum experience in media and digital planning or activation within marketing teams
  • •Ability to collaborate with internal teams and external agencies (Carat, Kitchen)
  • •Experience developing media briefs and supporting cross-market strategies
  • •Proven track record in data collection, feedback synthesis, and test-and-learn programs
  • •Familiarity with AI-powered marketing solutions and always-on social activity
Experience:AdvertisingMarketing
Skills:CollaborationCommunicationStakeholder managementProblem-solving
Tech Stack:SmartlyAIData analysis

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn