Marketing Analytics Manager

Baseten
San Francisco
Workplace: HybridFull timeUSD 200,000 - 240,000 annuallyFunction: Marketing & GrowthSkills: ["Analytical thinking","Data-driven decision-making","Problem-solving"]

Build and scale Baseten’s marketing analytics foundation as the first dedicated hire. Own how marketing success is measured across the funnel, ingest and model data from Salesforce, HubSpot, and analytics/ad platforms, and create dashboards, semantic layers, and lifecycle analytics. Architect medallion-style data connections, audience segmentation, and experimentation/attribution (A/B, incrementality, multi-touch) to improve activation, optimization, and revenue impact.

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Baseten
Baseten
2 days ago

Marketing Analytics Manager

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Last checked: 8 hours agoStatus: Live

Job Summary

Build and scale Baseten’s marketing analytics foundation as the first dedicated hire. Own how marketing success is measured across the funnel, ingest and model data from Salesforce, HubSpot, and analytics/ad platforms, and create dashboards, semantic layers, and lifecycle analytics. Architect medallion-style data connections, audience segmentation, and experimentation/attribution (A/B, incrementality, multi-touch) to improve activation, optimization, and revenue impact.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define how marketing success is measured across audience growth, acquisition, activation, engagement, usage, pipeline, and revenue.
  • •Build a marketing data foundation by ingesting and modeling data from Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product, and third-party sources.
  • •Create a medallion architecture connecting prospect and customer journeys from first touch through signup, onboarding, activation, and expansion.
  • •Develop audience and segmentation frameworks based on customer attributes, intent, engagement, and product behavior.
  • •Own lifecycle marketing analytics, including experiments (A/B), incrementality testing, and multi-touch attribution to improve activation and channel impact.

Pay and Benefits

Salary: USD 200,000 - 240,000 annually
Perks:Health InsuranceDentalVisionParental Leave401kPaid Leave

Key Requirements

  • •5+ years of experience in marketing analytics, growth analytics, product analytics, data science, or another quantitative role, ideally for B2B/developer-focused/usage-based products.
  • •Deep SQL fluency and strong analytical skills, with experience working with large event-level datasets and turning business questions into decision-ready analysis.
  • •Ability to connect data across marketing, CRM, web, SEO/AEO, and product systems to understand customer journeys.
  • •Experience measuring and optimizing paid ad platforms such as Google, LinkedIn, and X.
  • •Hands-on with GTM/marketing systems (Salesforce, HubSpot, Google Analytics) and building pipelines/models with a modern data stack (e.g., Airbyte, Fivetran, dbt, BigQuery, Databricks).
Experience:B2BMarketing analyticsGrowth analyticsProduct analyticsData scienceDeveloper-focusedUsage-based productsEvent-level data
Skills:Analytical thinkingData-driven decision-makingProblem-solving
Tech Stack:SQLSalesforceHubSpotGoogle AnalyticsGoogle AdsLinkedInXGoogleAdvertising platformsWeb analyticsEmail analyticsProduct analyticsAirbyteFivetranDbtBigQueryDatabricksN8nZapierAPIs

Company Brief

Baseten
Baseten provides an inference-first ML infrastructure platform that lets engineering and ML teams deploy, serve, and scale machine-learning models with optimized performance, autoscaling, and GPU-backed hosting for production AI applications. ([crunchbase.com](https://www.crunchbase.com/organization/baseten?utm_source=openai))
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2019
Glassdoor
Glassdoor: 5.0
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