Senior Product Marketing Manager

F5
Seattle
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Presentation","Project management","Strategy","Storytelling"]

Strategic PMM for F5's web application firewall (WAF) products, leading messaging, GTM, and cross‑functional collaboration to drive awareness, adoption, and revenue in the cybersecurity space.

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FursaFursa
F5
F5
3 months ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 days agoStatus: Live

Job Summary

Strategic PMM for F5's web application firewall (WAF) products, leading messaging, GTM, and cross‑functional collaboration to drive awareness, adoption, and revenue in the cybersecurity space.
Location: Seattle
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop compelling product messaging and positioning that resonates and differentiates F5 web application firewall products in the market.
  • •Serve as the strategic voice of the customer and market, identifying key business challenges and developing actionable paths to solve them.
  • •Partner with Product Management on features, use cases, pricing models, pricing strategies, and competitive analysis for WAF products.
  • •Craft high-impact presentations and collateral (sales decks, data sheets, FAQs, briefs, webinars) that communicate a clear story.
  • •Lead competitive intelligence—monitor trends, analyze competitors, produce battlecards and rapid responses, and advise on packaging, positioning, and pricing.

Key Requirements

  • •BA/BS degree required; MBA preferred.
  • •6+ years of experience in security product marketing, product management, technical marketing, or equivalent.
  • •Significant experience analyzing products, customers, and market dynamics.
  • •Strong leadership, communication, and project management skills with cross-functional collaboration.
  • •Ability to develop customer- and sales-facing materials (presentations, data sheets, FAQs, briefs, webinars) and lead GTM initiatives.
Experience:6+ yearsCybersecuritySecurity marketingProduct marketingSaaSCloud
Education:Bachelor's
Skills:LeadershipCommunicationPresentationProject managementStrategyStorytelling
Languages:English
Tech Stack:WAFWeb application firewallMarketingGo-to-marketPricingCompetitive analysis

Company Brief

F5
Provides application delivery networking, load balancing, and security solutions for on-premises and cloud environments, helping organizations optimize, secure, and scale applications and APIs across multi-cloud infrastructures.
Industry: Networking Equipment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seattle, United States
Founded: 1996
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn