1 month ago

Senior Product Marketing Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Strategic PMM for F5's web application firewall (WAF) products, leading messaging, GTM, and cross‑functional collaboration to drive awareness, adoption, and revenue in the cybersecurity space.

Location: Seattle

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop compelling product messaging and positioning that resonates and differentiates F5 web application firewall products in the market.
•Serve as the strategic voice of the customer and market, identifying key business challenges and developing actionable paths to solve them.
•Partner with Product Management on features, use cases, pricing models, pricing strategies, and competitive analysis for WAF products.
•Craft high-impact presentations and collateral (sales decks, data sheets, FAQs, briefs, webinars) that communicate a clear story.
•Lead competitive intelligence—monitor trends, analyze competitors, produce battlecards and rapid responses, and advise on packaging, positioning, and pricing.

Key Requirements

•BA/BS degree required; MBA preferred.
•6+ years of experience in security product marketing, product management, technical marketing, or equivalent.
•Significant experience analyzing products, customers, and market dynamics.
•Strong leadership, communication, and project management skills with cross-functional collaboration.
•Ability to develop customer- and sales-facing materials (presentations, data sheets, FAQs, briefs, webinars) and lead GTM initiatives.

Experience:6+ yearsCybersecuritySecurity marketingProduct marketingSaaSCloud

Education:Bachelor's

Skills:LeadershipCommunicationPresentationProject managementStrategyStorytelling

Languages:English

Tech Stack:WAFWeb application firewallMarketingGo-to-marketPricingCompetitive analysis

Company Brief

Provides application delivery networking, load balancing, and security solutions for on-premises and cloud environments, helping organizations optimize, secure, and scale applications and APIs across multi-cloud infrastructures.

Industry: Networking Equipment

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Seattle, United States

Founded: 1996

Glassdoor: 3.8

Website LinkedIn

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