3 days ago

Senior Marketing Manager, EMEA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Own and execute EMEA marketing campaigns for Accounting and Bookkeeping Partners and Small Business customers across South Africa, Ireland, and the UAE. Lead multi-channel planning using digital, content, email, events, and PR, partner with product marketing to launch new value propositions, and support partner-led initiatives. Manage budgets with testing, measurement, and optimization, using data and insights to drive full-funnel performance and commercial targets.

Location: Cape Town

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Plan and execute multi-channel regional marketing campaigns for partners and small business customers across South Africa, Ireland, and the UAE.
•Develop and optimize multi-channel marketing plans incorporating digital, content, email, events, and public relations.
•Partner with product marketing to launch new features and value propositions, owning timelines, segmentation, and messaging.
•Support accounting and bookkeeping partners with tailored marketing activities to drive shared metrics and commercial goals.
•Manage a dedicated marketing budget and embed testing, measurement, and optimisation into campaign activities.

Key Requirements

•Deep understanding of small business or accounting and bookkeeping audiences.
•Proven track record delivering successful full-funnel marketing campaigns and meeting commercial targets.
•Data-driven approach using insights to inform decisions, optimise campaigns, and measure results.
•Outstanding communication, organisational, and problem-solving abilities.
•Familiarity with tools like Salesforce, marketing automation platforms, and analytics software.

Skills:CommunicationOrganisationProblem-solvingCollaborationCross-functional alignmentInfluencing

Tech Stack:SalesforceMarketing automationAnalytics software

Company Brief

Xero

Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Wellington, New Zealand

Founded: 2006

Website LinkedIn

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Xero

3 days ago

Senior Marketing Manager, EMEA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Cape Town

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Plan and execute multi-channel regional marketing campaigns for partners and small business customers across South Africa, Ireland, and the UAE.
•Develop and optimize multi-channel marketing plans incorporating digital, content, email, events, and public relations.
•Partner with product marketing to launch new features and value propositions, owning timelines, segmentation, and messaging.
•Support accounting and bookkeeping partners with tailored marketing activities to drive shared metrics and commercial goals.
•Manage a dedicated marketing budget and embed testing, measurement, and optimisation into campaign activities.

Key Requirements

•Deep understanding of small business or accounting and bookkeeping audiences.
•Proven track record delivering successful full-funnel marketing campaigns and meeting commercial targets.
•Data-driven approach using insights to inform decisions, optimise campaigns, and measure results.
•Outstanding communication, organisational, and problem-solving abilities.
•Familiarity with tools like Salesforce, marketing automation platforms, and analytics software.

Skills:CommunicationOrganisationProblem-solvingCollaborationCross-functional alignmentInfluencing

Tech Stack:SalesforceMarketing automationAnalytics software

Company Brief

Xero

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Wellington, New Zealand

Founded: 2006

Website LinkedIn