Paid Media Specialist

Dotdash Meredith
United States
Workplace: HybridFull timeUSD 60,000 - 63,000 annuallyFunction: Data Science & Machine LearningExperience: 1-3 yearsEducation: bachelorsSkills: ["Analytical","Communication","Problem-solving","Multitasking","Collaboration"]

Plan, execute, and optimize paid media campaigns across search, social, and emerging digital platforms. Partner with internal teams and clients to drive campaign performance, achieve business objectives, and deliver measurable results through data-driven decision making. This hybrid role is based in Stamford, CT with in-office collaboration 3x per week and up to 2 remote days, across a cross-functional activation team.

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Dotdash Meredith
Dotdash Meredith
2 months ago

Paid Media Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 days agoStatus: Live

Job Summary

Plan, execute, and optimize paid media campaigns across search, social, and emerging digital platforms. Partner with internal teams and clients to drive campaign performance, achieve business objectives, and deliver measurable results through data-driven decision making. This hybrid role is based in Stamford, CT with in-office collaboration 3x per week and up to 2 remote days, across a cross-functional activation team.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning

Key Responsibilities

  • •Manage day-to-day paid search and paid social campaigns across multiple platforms.
  • •Build, launch, monitor, and continuously optimize social and search campaigns to maximize efficiency, engagement, and conversion performance.
  • •Perform quality control of creative assets and ad tags.
  • •Manage bids, budgets, keywords, ad copy, reporting, optimization, and cross-functional collaboration.
  • •Develop recommendations and strategies to meet client goals and RFP requirements.
Travel: Low travel

Pay and Benefits

Salary: USD 60,000 - 63,000 annually
Perks:MedicalDentalVision401kPaid LeaveCommuter BenefitsLife Insurance

Key Requirements

  • •Bachelor's Degree in Business, Communications, Marketing, or related field (or equivalent experience).
  • •1–3 years of proven experience in paid search and/or paid social media.
  • •Experience running paid ads on Meta, YouTube, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, Google Ads, and other paid media platforms.
  • •Familiarity with tracking implementation, conversion pixels, UTM parameters, tag management, and basic HTML troubleshooting.
  • •Strong analytical, communication, and problem-solving skills with the ability to manage multiple priorities in a fast-paced, deadline-driven environment.
Experience:1-3 yearsAdvertisingDigital mediaMarketing
Education:Bachelor's
Skills:AnalyticalCommunicationProblem-solvingMultitaskingCollaboration
Certifications:MetaLinkedInGoogle AdsGoogle Analytics
Languages:English
Tech Stack:MetaYouTubeTikTokPinterestSnapchatRedditLinkedInGoogle AdsUTM parametersTag managementHTMLTracking pixels

Company Brief

Dotdash Meredith
Dotdash Meredith is a major digital and print media company producing lifestyle, entertainment, and news content across numerous brands and platforms, combining Dotdash's digital expertise with Meredith's legacy publishing portfolio following their 2021 merger.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2021
WebsiteLinkedIn