Sports Marketing Senior Lead

Salesforce
Mexico City
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Stakeholder management","Relationship building","Project management","Communication","Cross-functional collaboration"]

Own a portfolio of high-priority sports and entertainment partnerships, driving end-to-end strategy, activation, and measurable ROI. Partner with complex stakeholders across Salesforce and the sports/entertainment ecosystem to ensure alignment, seamless execution, and strong performance tracking. Develop partnership narratives that showcase Salesforce technology in action, collaborating cross-functionally with marketing, sales, and product teams while reporting KPIs and business impact.

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FursaFursa
Salesforce
Salesforce
3 days ago

Sports Marketing Senior Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own a portfolio of high-priority sports and entertainment partnerships, driving end-to-end strategy, activation, and measurable ROI. Partner with complex stakeholders across Salesforce and the sports/entertainment ecosystem to ensure alignment, seamless execution, and strong performance tracking. Develop partnership narratives that showcase Salesforce technology in action, collaborating cross-functionally with marketing, sales, and product teams while reporting KPIs and business impact.
Location: Mexico City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage day-to-day key sports and entertainment partnerships (including FIFA Women’s World Cup 2027, Live Nation, the Chase Center, and the San Francisco Giants) to align objectives with organizational priorities and deliver strong ROI.
  • •Lead and maintain trusted relationships across partners, Salesforce account teams, professional services, external agencies, and the sports/entertainment community.
  • •Drive seamless execution of partnership activations from planning through measurement to deliver business outcomes.
  • •Develop partnership storytelling and content strategies that highlight Salesforce technology in action and bring customer success stories to life.
  • •Define, track, and report KPIs across activations to communicate performance and business impact/ROI.
Travel: Medium travel

Key Requirements

  • •8+ years of experience in partnership management, sports/entertainment marketing, sponsorship activation, or related fields.
  • •Proven track record managing complex, multi-stakeholder partnerships with measurable business results.
  • •Strong relationship-building skills to influence and align diverse stakeholders.
  • •Deep understanding of sports and entertainment, including major global sporting events and live entertainment.
  • •Exceptional project management and organizational skills with attention to detail.
Experience:SportsEntertainmentPartnership managementSponsorship activation
Skills:Stakeholder managementRelationship buildingProject managementCommunicationCross-functional collaboration
Languages:SpanishPortuguese
Tech Stack:AIAgentic technology

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor