Marketing Data Platform Specialist

Visa
San Francisco
Workplace: OnsiteFull timeUSD 180,600 - 289,300 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Communication","Project management","Stakeholder management","Data quality mindset"]

Build and optimize the data foundation for a global marketing automation and personalization platform. Partner with technology, product, Marketing Operations, and analytics teams to onboard, ingest, validate, govern, and activate client and internal data for campaign execution and measurement. Design scalable data pipelines and governance routines, produce performance dashboards and KPI reporting, and apply AI/automation to improve data readiness, targeting, personalization, and executive visibility.

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FursaFursa
Visa
Visa
1 day ago

Marketing Data Platform Specialist

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Job Summary

Build and optimize the data foundation for a global marketing automation and personalization platform. Partner with technology, product, Marketing Operations, and analytics teams to onboard, ingest, validate, govern, and activate client and internal data for campaign execution and measurement. Design scalable data pipelines and governance routines, produce performance dashboards and KPI reporting, and apply AI/automation to improve data readiness, targeting, personalization, and executive visibility.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design, build, and maintain data pipelines and the data foundation for the marketing platform, enabling reliable batch, near-real-time, and real-time data availability.
  • •Lead client data ingestion enablement: define onboarding requirements, validate file readiness, coordinate ingestion timelines, resolve data issues, and ensure client data approval and activation.
  • •Perform data cleansing, transformation, enrichment, and validation to produce high-quality datasets for targeting, personalization, reporting, and measurement.
  • •Define and maintain a flexible, scalable data model and establish data governance standards, review routines, and approval processes to support evolving requirements and privacy compliance.
  • •Partner with Marketing Analytics to build performance dashboards and support KPI measurement, using validated datasets for reporting, optimization, and executive visibility.
Travel: Low travel

Pay and Benefits

Salary: USD 180,600 - 289,300 annually
Perks:Health InsuranceDentalVision401kFsa/hsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

  • •8+ years of relevant experience with a Bachelor’s degree, or 5+ years with an Advanced degree (or 2 years with a PhD).
  • •Experience designing and maintaining scalable data pipelines, integrations, and data models for marketing activation, personalization, reporting, and measurement.
  • •Strong SQL and analytical skills with large-scale data environments (data warehouses or big data ecosystems) and hands-on dataset cleansing, transformation, validation, and reconciliation.
  • •Experience supporting data onboarding/ingestion/integration processes, including requirements gathering, file validation, issue resolution, and stakeholder coordination.
  • •Experience with dashboarding/visualization tools (Tableau, Power BI, or Looker) and strong understanding of data quality management, governance, privacy principles, and approval processes.
Experience:8+ yearsMarketing automationPersonalizationMarTechData engineeringBusiness intelligence
Education:Bachelor's in Computer Science, Statistics, Engineering, Mathematics, Data Science, Information Systems, or related quantitative/technical field
Skills:Cross-functional collaborationCommunicationProject managementStakeholder managementData quality mindset
Tech Stack:SQLTableauPower BILookerA/B testingAI/ML

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor