2 days ago

Integrated Marketing Communications Manager - Growth Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead B2B integrated marketing communications for the SEA team, developing strategies that engage key stakeholders and drive business growth. Own end-to-end CRM, database, and lead operations including MQL tracking, qualification, data governance, and performance reporting. Run integrated campaigns spanning lead generation, events, education, partner enablement, content, email, social, and PR, while driving cross-functional projects and optimizing channel effectiveness across APAC.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Communications, PR & Community

Seniority: Manager level

Key Responsibilities

•Develop and lead B2B marketing communications strategies to engage key stakeholders including brands, media/creative agencies, ecosystem partners, and industry associations.
•Manage end-to-end CRM, database, and lead operations including MQL tracking, lead qualification, data governance, vendor coordination, and performance reporting.
•Drive integrated marketing campaigns across lead generation, events, scaled education, partner enablement, content marketing, email, social media, PR, and other growth initiatives.
•Independently lead high-impact, cross-functional projects with sales, product, finance, operations, and regional stakeholders to drive business outcomes.
•Manage reporting processes (OKRs, QBRs, annual planning) and analyze channel performance, including events and field marketing, to optimize effectiveness.
•Oversee marketing budget management, including resource allocation, governance, utilization tracking, and reporting.
•Partner with regional and market teams to strengthen alignment and elevate business performance across APAC.

Key Requirements

•Minimum 5 years of professional experience in marketing, communications, consulting, or business strategy.
•Ability to thrive in a rapid, agile, and often ambiguous growth environment.
•Strong understanding of the business landscape and culture across APAC markets.
•Proven experience in customer acquisition, demand generation, lead management, or business development, including driving MQL conversion and pipeline growth.
•Strong relationship-building and leadership skills with cross-functional collaboration.

Experience:5+ years

Skills:CollaborationRelationship-buildingLeadershipCommunicationProject management

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Integrated Marketing Communications Manager - Growth Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Communications, PR & Community

Seniority: Manager level

Key Responsibilities

•Develop and lead B2B marketing communications strategies to engage key stakeholders including brands, media/creative agencies, ecosystem partners, and industry associations.
•Manage end-to-end CRM, database, and lead operations including MQL tracking, lead qualification, data governance, vendor coordination, and performance reporting.
•Drive integrated marketing campaigns across lead generation, events, scaled education, partner enablement, content marketing, email, social media, PR, and other growth initiatives.
•Independently lead high-impact, cross-functional projects with sales, product, finance, operations, and regional stakeholders to drive business outcomes.
•Manage reporting processes (OKRs, QBRs, annual planning) and analyze channel performance, including events and field marketing, to optimize effectiveness.
•Oversee marketing budget management, including resource allocation, governance, utilization tracking, and reporting.
•Partner with regional and market teams to strengthen alignment and elevate business performance across APAC.

Key Requirements

•Minimum 5 years of professional experience in marketing, communications, consulting, or business strategy.
•Ability to thrive in a rapid, agile, and often ambiguous growth environment.
•Strong understanding of the business landscape and culture across APAC markets.
•Proven experience in customer acquisition, demand generation, lead management, or business development, including driving MQL conversion and pipeline growth.
•Strong relationship-building and leadership skills with cross-functional collaboration.

Experience:5+ years

Skills:CollaborationRelationship-buildingLeadershipCommunicationProject management

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn