Citizens Bank

3 months ago

Sr Marketing Data Analyst- Checking & Deposits

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Strategic marketing data analytics role focusing on Checking and Deposit Acquisition. Partner with Enterprise Marketing to evaluate campaigns, optimize channel and audience strategies, and deliver actionable insights that improve efficiency, customer lifetime value, and growth across multiple markets. Serve as the analytics SPOC, translating business goals into measurement frameworks and communicating results to both technical and non-technical stakeholders.

Location: Columbus

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Sr. Manager level

Key Responsibilities

•Partner with marketing stakeholders to understand business goals, acquisition strategies, testing roadmaps, and success metrics, translating them into analytic approaches and measurement frameworks.
•Compile and assess data for analysis, extracting relevant insights and implementable solutions for our marketing partners.
•Support experimentation and optimization efforts by helping design measurement approaches, interpreting test results, and recommending next actions.
•Proactively identify opportunities to improve marketing efficiency and provide actionable recommendations.
•Become an expert across marketing channels, customer segments and key markets tracked by Citizens’ Enterprise Marketing team to contextualize business activities and priorities.

Key Requirements

•5+ years of experience in quantitative analytics including marketing analytics, financial modeling, applied statistics, or equivalent.
•5+ years of Python experience.
•3+ years of SQL experience.
•Experience or exposure to data and analytics in Banking and/or Financial Services industry.
•Strong written and verbal communication skills with ability to translate analytic results into business implications.

Experience:5+ yearsBankingFinancial ServicesMarketing Analytics

Education:Bachelor's

Skills:CommunicationLeadershipProblem-solvingCollaboration

Languages:English

Tech Stack:PythonSQL

Company Brief

Citizens Bank

Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Providence, United States

Founded: 1828

Website

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Citizens Bank

3 months ago

Sr Marketing Data Analyst- Checking & Deposits

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Columbus

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Sr. Manager level

Key Responsibilities

•Partner with marketing stakeholders to understand business goals, acquisition strategies, testing roadmaps, and success metrics, translating them into analytic approaches and measurement frameworks.
•Compile and assess data for analysis, extracting relevant insights and implementable solutions for our marketing partners.
•Support experimentation and optimization efforts by helping design measurement approaches, interpreting test results, and recommending next actions.
•Proactively identify opportunities to improve marketing efficiency and provide actionable recommendations.
•Become an expert across marketing channels, customer segments and key markets tracked by Citizens’ Enterprise Marketing team to contextualize business activities and priorities.

Key Requirements

•5+ years of experience in quantitative analytics including marketing analytics, financial modeling, applied statistics, or equivalent.
•5+ years of Python experience.
•3+ years of SQL experience.
•Experience or exposure to data and analytics in Banking and/or Financial Services industry.
•Strong written and verbal communication skills with ability to translate analytic results into business implications.

Experience:5+ yearsBankingFinancial ServicesMarketing Analytics

Education:Bachelor's

Skills:CommunicationLeadershipProblem-solvingCollaboration

Languages:English

Tech Stack:PythonSQL

Company Brief

Citizens Bank

Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Providence, United States

Founded: 1828

Website