Content Marketer (f/m/x) - AI-First

doinstruct
Berlin
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Journalistic curiosity","Strategic thinking","Research","Creative storytelling","Collaboration"]

Own end-to-end content creation for an AI-first marketing team, producing German-first thought leadership and acquisition assets including blog articles, case studies, landing page copy, and white papers. Collaborate with subject matter experts, develop concepts for shoots and video, and manage external production partners. Use AI tools to draft, repurpose, ideate, and research, and optimize content to perform in search and AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.

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doinstruct
doinstruct
1 day ago

Content Marketer (f/m/x) - AI-First

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Last checked: 10 hours agoStatus: Live

Job Summary

Own end-to-end content creation for an AI-first marketing team, producing German-first thought leadership and acquisition assets including blog articles, case studies, landing page copy, and white papers. Collaborate with subject matter experts, develop concepts for shoots and video, and manage external production partners. Use AI tools to draft, repurpose, ideate, and research, and optimize content to perform in search and AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.
Location: Berlin
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Translate frontline realities, industry insights, trends, analysis, and product communication into content that resonates with buyers.
  • •Plan and produce content across formats (website, blog, video, social) optimized for traditional search and AI answer engines.
  • •Use AI tools as the default production layer for drafting, repurposing, ideation, and research to ship faster while maintaining quality.
  • •Produce German-first content translated in English, partnering with the wider GTM team on campaigns and sales decks.
  • •Set and maintain brand tone of voice for consistency and differentiation.

Key Requirements

  • •Produce content professionally with a portfolio or examples.
  • •Journalistic mindset to interview subject matter experts and extract insights, hooks, and stories.
  • •Native-level German with professional writing/speaking ability, plus working professional proficiency in English.
  • •Experience restructuring your content workflow around AI tools and methods.
  • •Ability to work with frontline, industrial, or blue-collar audiences (bonus).
Skills:Journalistic curiosityStrategic thinkingResearchCreative storytellingCollaboration
Languages:GermanEnglish
Tech Stack:ChatGPTPerplexityGoogle AI OverviewsProfoundPeec AIElevenLabsHeyGenAI tools

Company Brief

doinstruct
Provides an AI-powered, multilingual compliance and frontline training SaaS that automates SOPs, onboarding, and audit-ready documentation for deskless workers across industries, improving safety, productivity and regulatory compliance.
Industry: Corporate Training
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Valuation: USD 50M to 100M
Funding: Series A
Headquarters: Berlin, Germany
Founded: 2021
Glassdoor
Glassdoor: 5.0
WebsiteLinkedInGlassdoor