Performance Marketing Manager

Discover Financial
Richmond
Full timeUSD 151,900 - 173,400 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Initiative","Ownership","Communication","Analytical thinking","Problem-solving"]

Drive cross-channel performance marketing for the Small Business Bank’s growth, building the SEO strategy (including AI search readiness) and partnering on end-to-end product marketing strategies. Own value propositions and substantiation for core checking and savings products, develop integrated campaign strategies, and create go-to-market plans for new features. Lead analytics-driven optimization, oversee creative development across internal teams and agencies, and use competitive insights to position SBB effectively.

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Discover Financial
Discover Financial
1 month ago

Performance Marketing Manager

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Job Summary

Drive cross-channel performance marketing for the Small Business Bank’s growth, building the SEO strategy (including AI search readiness) and partnering on end-to-end product marketing strategies. Own value propositions and substantiation for core checking and savings products, develop integrated campaign strategies, and create go-to-market plans for new features. Lead analytics-driven optimization, oversee creative development across internal teams and agencies, and use competitive insights to position SBB effectively.
Location: Richmond
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead unpaid search engine optimization (SEO), owning analytics, content strategy, and execution with an external vendor.
  • •Develop and maintain value propositions (RTBs) for core business checking and savings products, including legal/regulatory substantiation.
  • •Review creative assets to ensure consistent messaging across channels.
  • •Partner with channel leads to develop and execute integrated campaign strategies aligned to core value propositions and incorporate performance insights.
  • •Oversee end-to-end creative development with internal creative teams and external agencies to bring product marketing strategy to life.

Pay and Benefits

Salary: USD 151,900 - 173,400 annually

Key Requirements

  • •Bachelor’s degree or military experience.
  • •At least 5 years of experience building and executing marketing strategy.
  • •At least 3 years of product marketing experience building value propositions and go-to-market strategies for new products.
  • •Master’s degree (preferred).
  • •6+ years of product marketing experience in a fast-paced, technology-forward culture and 7+ years of multi-channel marketing experience (planning, execution, performance analysis) (preferred).
Experience:5+ yearsProduct marketingMulti-channel marketing
Education:Bachelor's
Skills:InitiativeOwnershipCommunicationAnalytical thinkingProblem-solving

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn