Head of Demand Generation (Media & Content)

Reckitt
Indonesia
Full timeFunction: Content & Editorial (Writing/Editing)Skills: ["Brand strategy","Presentation skills","Drive innovation","Storytelling","Commercial acumen","Collaboration","Creativity"]

Lead full-funnel demand generation across digital media, content, and social commerce to build durable brand and category demand in Indonesia. Own integrated audience planning and media effectiveness, set creator/KOL and content strategy, and drive cross-functional alignment with eCommerce, social commerce, and Sales. Manage agency and platform relationships (Meta, Google, TikTok, Shopee), sharpen measurement discipline, and build capability across the marketing organization.

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Reckitt
Reckitt
23 hours ago

Head of Demand Generation (Media & Content)

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Job Summary

Lead full-funnel demand generation across digital media, content, and social commerce to build durable brand and category demand in Indonesia. Own integrated audience planning and media effectiveness, set creator/KOL and content strategy, and drive cross-functional alignment with eCommerce, social commerce, and Sales. Manage agency and platform relationships (Meta, Google, TikTok, Shopee), sharpen measurement discipline, and build capability across the marketing organization.
Location: Indonesia
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Sr. Director level

Key Responsibilities

  • •Define and lead an integrated full-funnel media strategy across paid, owned, and earned channels to build brand and category demand.
  • •Set strategy for content, creators, and KOL partnerships that builds brand equity and category relevance beyond short-term conversion.
  • •Bring audience planning and media effectiveness/measurement discipline to improve efficiency and impact of media and content investment.
  • •Partner with eCommerce, social commerce, and sales teams to ensure demand generation and conversion strategies are coordinated.
  • •Manage media agency and platform relationships (e.g., Meta, Google, TikTok, Shopee) and build digital media/content capability across marketing teams.

Pay and Benefits

Perks:Parental BenefitsHealth InsuranceLife InsuranceShare Plans

Key Requirements

  • •Full-funnel media and content leadership with a balance of brand building and performance outcomes.
  • •Strong understanding of social commerce and creator ecosystems, including platforms like Meta, Google, TikTok, and Shopee.
  • •Evidence-led, commercially astute approach to investment decisions using data and media effectiveness/measurement discipline.
  • •Experience managing media agency relationships and contracts.
  • •People leadership experience with a track record of developing talent and building capability across teams.
Skills:Brand strategyPresentation skillsDrive innovationStorytellingCommercial acumenCollaborationCreativity
Tech Stack:MetaGoogleTikTokShopeeSocial commerceECommercePaid mediaOwned mediaEarned media

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn