Asana

2 months ago

Product Marketing Director, Asana Service Management

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Strategic senior PMM leading GTM for Asana’s AI-powered ITSM/ESM product. Partners with Product and Sales to launch features, craft compelling messaging for enterprise CIOs, drive high-impact product launches, and enable Sales with battlecards and decks. Acts as connective tissue across Product, Partnerships, and Sales to ensure ongoing product-market fit, using data and customer feedback to identify growth opportunities.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and own the end-to-end go-to-market strategy for the AI-powered ITSM/ESM product, partnering with Integrated Campaigns to drive measurable business results.
•Develop and maintain messaging that articulates how the application serves complex enterprise needs and creates value for CIOs.
•Drive high-impact product launches, ranging from flagship releases to incremental feature updates.
•Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories.
•Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit.

Pay and Benefits

Salary: USD 185,000 - 207,000 annually

Perks:Health InsuranceRetirementMeal Allowance

Key Requirements

•8–12 years of product marketing experience in B2B tech, specifically within ITSM/ESM or AI-powered products

Experience:8-12 yearsB2BAIITSMESMSaaS

Skills:CommunicationLeadershipStakeholder managementStorytellingStrategic thinking

Languages:English

Tech Stack:AIITSMESMB2BSaaS

Company Brief

Asana

Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Glassdoor: 4.2

Website LinkedIn Glassdoor

Loading job details...

Preparing the role view and application actions.

Asana

2 months ago

Product Marketing Director, Asana Service Management

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and own the end-to-end go-to-market strategy for the AI-powered ITSM/ESM product, partnering with Integrated Campaigns to drive measurable business results.
•Develop and maintain messaging that articulates how the application serves complex enterprise needs and creates value for CIOs.
•Drive high-impact product launches, ranging from flagship releases to incremental feature updates.
•Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories.
•Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit.

Pay and Benefits

Salary: USD 185,000 - 207,000 annually

Perks:Health InsuranceRetirementMeal Allowance

Key Requirements

•8–12 years of product marketing experience in B2B tech, specifically within ITSM/ESM or AI-powered products

Experience:8-12 yearsB2BAIITSMESMSaaS

Skills:CommunicationLeadershipStakeholder managementStorytellingStrategic thinking

Languages:English

Tech Stack:AIITSMESMB2BSaaS

Company Brief

Asana

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Glassdoor: 4.2

Website LinkedIn Glassdoor