Adidas

5 days ago

Senior Specialist Brand Comms Sportswear Lifestyle (Cairo, Al Qahirah, EG)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Own execution of the Sportswear category central brand strategy across Emerging Markets, driving the brand calendar and local initiatives to increase sales. Manage marketing working budget, run pre/post ROI analysis, and oversee sportswear briefs from budget allocation and contracting through activation delivery. Track brand KPIs and brand health, conduct competitive market analysis, and coordinate with Product, Social & Newsroom, Sports Marketing, Brand Activation, and Retail/Digital teams to deliver required targets.

Location: Cairo

Workplace: Onsite

Employment Type: Full time

Job Function: Communications, PR & Community

Seniority: Mid level

Key Responsibilities

•Drive execution of the Sportswear Calendar and local market initiatives to drive sales.
•Manage assigned MWB (Marketing Working Budget) and conduct pre- and post-ROI analysis of spending.
•Manage sportswear briefs, including budget allocation, contracts, relationships, and activation executions.
•Ensure world-class campaign execution focused on inclusivity, sustainability, and culture credibility.
•Coordinate cross-functionally with Product, Social & Newsroom, Sports Marketing, Brand Activation, and Retail and Digital teams; monitor brand KPIs and brand health via tracking studies.

Key Requirements

•University degree in Business or Marketing with 2-4 years of equivalent professional experience.
•Experience working across the full marketing mix (advertising, events, sponsorship, retail, ecom) for a major brand or retailer (Fashion/FMCG preferred).
•Manage marketing budgets and perform pre- and post-ROI analysis to maximize returns on investments.
•Advanced user of the MS Office suite.
•Fluent in English and Arabic; strong interpersonal/inter-departmental relationship skills in a matrix organization with global and local exposure.

Experience:2-4 yearsFashionFMCGMarketingInfluencer marketingEmerging Markets

Education:Bachelor's in Business or Marketing

Skills:Interpersonal skillsInter-departmental relationship skillsBudget managementROI analysisCompetitive analysis

Languages:EnglishArabic

Tech Stack:MS Office

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

5 days ago

Senior Specialist Brand Comms Sportswear Lifestyle (Cairo, Al Qahirah, EG)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Location: Cairo

Workplace: Onsite

Employment Type: Full time

Job Function: Communications, PR & Community

Seniority: Mid level

Key Responsibilities

•Drive execution of the Sportswear Calendar and local market initiatives to drive sales.
•Manage assigned MWB (Marketing Working Budget) and conduct pre- and post-ROI analysis of spending.
•Manage sportswear briefs, including budget allocation, contracts, relationships, and activation executions.
•Ensure world-class campaign execution focused on inclusivity, sustainability, and culture credibility.
•Coordinate cross-functionally with Product, Social & Newsroom, Sports Marketing, Brand Activation, and Retail and Digital teams; monitor brand KPIs and brand health via tracking studies.

Key Requirements

•University degree in Business or Marketing with 2-4 years of equivalent professional experience.
•Experience working across the full marketing mix (advertising, events, sponsorship, retail, ecom) for a major brand or retailer (Fashion/FMCG preferred).
•Manage marketing budgets and perform pre- and post-ROI analysis to maximize returns on investments.
•Advanced user of the MS Office suite.
•Fluent in English and Arabic; strong interpersonal/inter-departmental relationship skills in a matrix organization with global and local exposure.

Experience:2-4 yearsFashionFMCGMarketingInfluencer marketingEmerging Markets

Education:Bachelor's in Business or Marketing

Skills:Interpersonal skillsInter-departmental relationship skillsBudget managementROI analysisCompetitive analysis

Languages:EnglishArabic

Tech Stack:MS Office

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor