Growth Lead, Northeast Asia

OKX
Hong Kong, Singapore
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Communication","Leadership","Data-driven decision-making","Analytical thinking","Cross-functional collaboration"]

Own product growth marketing strategy across Northeast Asia, driving measurable outcomes across acquisition, activation, trading activity, retention, and revenue. Deeply understand CeFi products and crypto trading to design product-led GTM strategies tailored to local user behavior and competitor dynamics. Build and optimize funnel and segmentation using data and growth tools (CRM, lifecycle, referrals, affiliates, KOL/influencers, incentives), while establishing KPIs and market-specific execution aligned with regulatory environments.

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FursaFursa
OKX
OKX
4 days ago

Growth Lead, Northeast Asia

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own product growth marketing strategy across Northeast Asia, driving measurable outcomes across acquisition, activation, trading activity, retention, and revenue. Deeply understand CeFi products and crypto trading to design product-led GTM strategies tailored to local user behavior and competitor dynamics. Build and optimize funnel and segmentation using data and growth tools (CRM, lifecycle, referrals, affiliates, KOL/influencers, incentives), while establishing KPIs and market-specific execution aligned with regulatory environments.
Location: Hong Kong, Singapore
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the Northeast Asia product growth marketing strategy focused on measurable outcomes including acquisition, activation, trading activity, retention, and revenue
  • •Develop product-led GTM strategies grounded in local user behavior, competitor dynamics, and market opportunities rather than brand-only or event-led approaches
  • •Translate product capabilities into acquisition, conversion, and monetization opportunities by collaborating with Product, Business, BD, VIP, Affiliate, and regional teams
  • •Use data to analyze the full user funnel, identify growth bottlenecks, and continuously optimize campaigns, positioning, incentives, conversion journeys, and segmentation
  • •Define KPIs and measurement frameworks and build scalable growth playbooks that can be tested across markets and expanded when successful

Pay and Benefits

Perks:Health InsuranceMeal AllowanceLearning Budget

Key Requirements

  • •Strong CeFi and crypto product knowledge, including how centralized exchanges and key trading products/user journeys work
  • •Strong product sense to identify product-market gaps and translate capabilities into growth propositions
  • •Highly data-driven, commercially minded approach to diagnose funnel bottlenecks and measure user and revenue impact
  • •Expertise in digital growth mechanics and tools such as performance marketing, CRM/lifecycle marketing, referrals, affiliate, KOL/influencer channels, promotions, incentives, and conversion optimization
  • •Proven experience driving measurable product or business growth and strong understanding of crypto user behavior, especially active and high-value traders
Experience:CryptoCeFiTradingFintech
Skills:CommunicationLeadershipData-driven decision-makingAnalytical thinkingCross-functional collaboration
Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

OKX
Global cryptocurrency exchange and Web3 technology provider offering spot and derivatives trading, custody, wallet services, and blockchain infrastructure to retail and institutional users worldwide.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Victoria, Seychelles
Founded: 2017
WebsiteLinkedIn