Director, Demand Generation- Capital One Software (Remote)

Discover Financial
Richmond, United States
Workplace: RemoteFull timeUSD 187,300 - 213,700 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Communication","Strategic thinking","Data-driven decision making","Storytelling"]

Lead a revenue-accountable demand generation strategy that fuels growth for a leading SaaS platform. Own end-to-end pipeline planning across the buyer journey, translate revenue targets into measurable campaign plans, and execute full-funnel programs spanning digital, ABM, nurture, webinars, and content syndication. Build a scalable, privacy-aware growth engine with modern marketing technology, ensure data quality and attribution discipline, and partner closely with Sales, RevOps, Product Marketing, and Analytics to optimize conversions and pipeline velocity.

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Discover Financial
Discover Financial
3 days ago

Director, Demand Generation- Capital One Software (Remote)

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Last checked: 17 hours agoStatus: Live

Job Summary

Lead a revenue-accountable demand generation strategy that fuels growth for a leading SaaS platform. Own end-to-end pipeline planning across the buyer journey, translate revenue targets into measurable campaign plans, and execute full-funnel programs spanning digital, ABM, nurture, webinars, and content syndication. Build a scalable, privacy-aware growth engine with modern marketing technology, ensure data quality and attribution discipline, and partner closely with Sales, RevOps, Product Marketing, and Analytics to optimize conversions and pipeline velocity.
Location: Richmond, United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Build and own the end-to-end demand generation strategy by segment, persona, and ICP, mapping campaigns to the buyer journey.
  • •Translate revenue targets into quarterly pipeline and campaign plans, forecast with data-backed accuracy, and refine ICP/segmentation with partners.
  • •Develop and lead integrated full-funnel campaigns across digital, ABM, nurture, webinars, content syndication, and partner co-marketing.
  • •Build a scalable, privacy-aware demand engine; champion responsible AI use; ensure data quality, attribution discipline, and marketing-to-sales handoffs.
  • •Govern marketing-to-sales SLAs and pipeline routing; run joint pipeline reviews; optimize conversion rates, velocity, and win rates; build and mentor a high-performing team.

Pay and Benefits

Salary: USD 187,300 - 213,700 annually

Key Requirements

  • •At least 10 years in B2B marketing.
  • •At least 5 years of experience in Software or SaaS demand generation.
  • •Demonstrated experience owning pipeline and revenue outcomes in a Software/SaaS marketing environment.
  • •Strong understanding of marketing technology, CRM (e.g., Salesforce), marketing automation (e.g., Marketo, HubSpot), attribution, and BI/demand analytics.
  • •Demonstrated leadership experience including hiring and coaching.
Experience:10+ yearsB2BSaaS
Skills:LeadershipCommunicationStrategic thinkingData-driven decision makingStorytelling
Tech Stack:SalesforceMarketoHubSpotABM platformsAICRMMarketing automationAttributionBIIntent and enrichment data

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn