Manager, Marketing Operations, America

Airwallex
San Francisco
Workplace: HybridFull timeUSD 110,000 - 170,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical skills","Attention to detail","Communication","Collaboration","Data-driven orientation"]

Own B2B ABM marketing operations for the Americas, designing and executing automated campaigns across Marketo, Salesforce, Outreach.io, Demandbase, and Hightouch. Build audiences, landing pages, outreach sequences, and webinar routing/Q&A lead flows, ensuring accurate segmentation and downstream activation through paid retargeting channels. Provide day-to-day enablement for US Marketing and Sales, while supporting compliance with data privacy and internal security policies.

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Airwallex
Airwallex
3 days ago

Manager, Marketing Operations, America

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Last checked: 14 hours agoStatus: Live

Job Summary

Own B2B ABM marketing operations for the Americas, designing and executing automated campaigns across Marketo, Salesforce, Outreach.io, Demandbase, and Hightouch. Build audiences, landing pages, outreach sequences, and webinar routing/Q&A lead flows, ensuring accurate segmentation and downstream activation through paid retargeting channels. Provide day-to-day enablement for US Marketing and Sales, while supporting compliance with data privacy and internal security policies.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Design, build, and execute B2B marketing campaigns in Marketo, including email templates, workflows, segmentation, and automation rules.
  • •Spin up and maintain landing pages using existing templates and email/landing page best practices.
  • •Build and manage target account audiences in Demandbase, Hightouch, Salesforce, and Marketo, and activate them across downstream channels for ABM retargeting.
  • •Set up and execute outreach sequences in Outreach.io, including post-event automation.
  • •QA lead routing for webinar registration/routing and provide day-to-day support to US Marketing and Sales on Marketo, Salesforce, Outreach, and Hightouch best practices.

Pay and Benefits

Salary: USD 110,000 - 170,000 annually

Key Requirements

  • •5+ years working with marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce) in a B2B environment.
  • •Track record deploying ABM campaigns with Marketing and Sales teams.
  • •Strong analytical skills and a data-driven orientation with uncompromising attention to detail.
  • •Knowledge of HTML, CSS, JavaScript, and email design best practices, including hands-on building landing pages and email campaigns.
  • •Experience across MarTech platforms such as Mutiny, Outreach, Marketo, Contentful, or similar tools.
Experience:5+ yearsB2BABMMarTechMarketing automation
Skills:Analytical skillsAttention to detailCommunicationCollaborationData-driven orientation
Certifications:Adobe Marketo Engage certification
Tech Stack:MarketoSalesforceDemandbaseHightouchLinkedInGoogle AdsMeta AdsOutreach.ioMutinyContentfulHTMLCSSJavaScriptSQLAdobe Marketo Engage

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor