Brand Marketing Manager (DEWALT)

Stanley Black & Decker
United States
Workplace: HybridFull timeUSD 62,200 - 100,200 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Cross-functional collaboration","Proactive problem-solving","Strategic thinking","Communication","Data-informed decision making"]

Lead global brand strategy for DEWALT within the Global Brand Management team, shaping positioning, messaging, and equity-building creative and playbooks. Own comprehensive brand marketing planning and execution, including campaign toolkits, content development, reporting, and optimization. Collaborate with cross-functional teams, digital marketing, sales/channel teams, agencies, and research to deliver end-to-end user experience improvements across online and offline touchpoints.

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Stanley Black & Decker
Stanley Black & Decker
1 day ago

Brand Marketing Manager (DEWALT)

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead global brand strategy for DEWALT within the Global Brand Management team, shaping positioning, messaging, and equity-building creative and playbooks. Own comprehensive brand marketing planning and execution, including campaign toolkits, content development, reporting, and optimization. Collaborate with cross-functional teams, digital marketing, sales/channel teams, agencies, and research to deliver end-to-end user experience improvements across online and offline touchpoints.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Build and execute comprehensive global brand strategies aligned to organizational brand growth goals, including brand positioning, fundamentals, equity creative/messaging, and category/product playbooks.
  • •Plan, develop, and execute brand marketing strategy, including product launch planning, product naming and messaging, and content/collateral development.
  • •Manage brand marketing campaigns with content and full campaign toolkit creation, optimizations, and performance reporting.
  • •Coordinate cross-functionally with digital marketing, research, sales/channel teams, and vendor/agency partners to improve end-user experience across online and offline touchpoints.
  • •Develop media approaches and plans, and use insights to create benefit-driven campaigns for core and new product categories while aligning KPIs and tracking digital ecosystem performance.
Travel: Low travel

Pay and Benefits

Salary: USD 62,200 - 100,200 annually
Perks:Health InsuranceDentalLife InsuranceVisionDisability401kEquityPaid LeaveLearning Budget

Key Requirements

  • •3+ years of brand marketing experience.
  • •Bachelor’s degree in marketing or communications (plus).
  • •Experience in brand campaign development and execution.
  • •Experience launching campaigns, developing content and messaging strategies, and optimizing and reporting on performance.
  • •Strong business acumen, including financial/budget management skills, and proactive collaboration with project stakeholders.
Education:Bachelor's
Skills:Cross-functional collaborationProactive problem-solvingStrategic thinkingCommunicationData-informed decision making

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website